Zicam® Launches First-ever Cold Remedy Nasal Swab with Plant-based Ingredients - Just in Time for Cold Season

The only nasal swab clinically proven to shorten the duration of a cold - providing soothing relief with a snap

Nov 12, 2015, 09:05 ET from Matrixx Initiatives, Inc.

BRIDGEWATER, N.J., Nov. 12, 2015 /PRNewswire/ -- Zicam®, a leading provider of over-the-counter homeopathic cold and allergy relief products, today announced the release of the completely reformulated Zicam® Cold Remedy Nasal Swabs, the only nasal swab clinically proven to shorten the duration of a cold when taken at the first sign. Due to consumer demand, Zicam®, has brought back the convenient swab applicator that opens with a snap to deliver the new patented, plant-based formula.

"It's time for people to stop thinking that there is nothing they can do when suffering from a cold," said Dr. Holly Lucille, ND, RN, a renowned naturopathic doctor. "As we enter cold season, having safe and effective products, such as Zicam®, Cold Remedy Nasal Swabs, is extremely beneficial in helping to get over a cold faster and get us back to our lives."

The new Zicam® Cold Remedy Nasal Swabs have been clinically proven to shorten the duration of a cold when taken at the first sign. They also lessen the severity of common cold symptoms such as nasal congestion, watery eyes, runny nose, sneezing, and dry, scratchy throat. The unique formula is delivered in Zicam®'s proprietary swab form, allowing for gentle application in nasal passages. The formula is homeopathic, zinc-free and provides cooling menthol and eucalyptus to help soothe upon application.

"At Zicam®, we're dedicated to finding ways to help people feel better faster," said M'lou Walker, CEO of Matrixx Initiatives, maker of Zicam. "Our new, clinically proven Cold Remedy Nasal Swabs were developed to help shorten colds so that users can step up and seize the day."

Importance of Identifying a PRE-COLD®
Zicam® Cold Remedy Nasal Swabs are most effective at shortening the duration of a cold when used at the first sign, also known as a PRE-COLD®. The homeopathic, plant-based swabs also reduce symptom severity by 45% by the mid-point of a cold when taken at symptom onset.

Despite the opportunity to shorten the duration of a cold, a recent survey conducted by Wakefield Research and Zicam®, found half of adults in America wait a day or more to begin treating a cough or cold.

"It's so important to know the signs of a pre-cold. It's that first sniffle, sneeze or throat tickle that we tend to ignore and hope will go away," said Dr. Lucille. "Instead of ignoring the signs, reach for Zicam® Cold Remedy Nasal Swabs to shorten the duration of a cold rather than just masking the symptoms."

What would you do to shorten a cold?
The study by Wakefield Research and Zicam®,  also found a majority of U.S. adults are willing to take desperate measures to shorten the duration of a cold, including eating nothing but their least favorite foods or wearing a tissue in their nose for a day.

"Thankfully, there is an easier way to shorten the duration of a cold," said Walker.  "Our new individually wrapped nasal swabs are great for on the go, and help users shorten colds with a snap."

To learn more about Zicam® Cold Remedy Nasal Swabs, availability and offers, and how you can shorten a cold with a snap, visit: http://www.zicam.com/our-products/cold-shortening/nasal-swabs.php

About Zicam® Cold Remedy Nasal Swabs
The only clinically-proven cold shortening nasal swab provides a new zinc-free homeopathic formula and is delivered in a proprietary swab form. The swabs allow for gentle application of our patented gel formula in nasal passages. The innovative, plant-based formula also provides multi-symptom cold relief. Use at the first sign of a cold and go from Pre-Cold® to No Cold, Faster™.

About Matrixx Initiatives
Matrixx Initiatives, Inc. has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products that utilize innovative drug delivery systems for over 20 years.  Acquired by HIG Capital in February 2011, Matrixx Initiatives manufactures and markets ZICAM® brand homeopathic and allopathic OTC products, including its clinically proven line of ZICAM® Cold Remedy Nasal Spray and Swab, ZICAM® Cold Remedy RAPIDMELTS® and Ultra RAPIDMELTS ® and ZICAM® Cold Remedy Oral Mist™. Matrixx products also include ZICAM® Cold Remedy Relief for Kids, ZICAM® Allergy Relief Spray and Swab, ZICAM® Extreme Congestion Relief, ZICAM® Intense Sinus Relief, and its dietary supplement line, ZICAM® Total Immune. For more information regarding Matrixx products, please visit www.zicam.com and http://www.zicamimmune.com.

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SOURCE Matrixx Initiatives, Inc.