NEW YORK, May 23, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise and channel IT engagement solutions, has developed the ROI Leadership Council, a panel of top technology marketing professionals who will collaborate on a range of solutions for today's IT marketing challenges.
With recruitment well underway and participants comprised of leading marketers from companies such as IBM, Microsoft, VMware and Salesforce.com, the ROI Leadership Council will work with Ziff Davis Enterprise executives to gain insight into issues and opportunities facing the industry. By creating a holistic collaborative panel of marketing thought leaders, Ziff Davis Enterprise will facilitate an ongoing dialog that supports business objectives and the industry as a whole.
"The pace of technological change and the IT buying/partnership landscape is evolving at an ever increasing rate. Cloud and mobile computing, application development and platform migrations are just a few of the critical issues consuming IT professionals' and service partners' time and resources," said Jeff Strief, President, Enterprise Business. "These same powerful forces are transforming the technology media services business as well. This council will collaborate to determine the types of programs needed to meet the demands of today's IT marketers."
The three key objectives of the ROI Leadership Council are to:
- Enable its members to create an open dialog to determine how to meet today's business challenges through smarter marketing strategies and measureable ROI
- Create a knowledge exchange around key technologies that are reshaping the IT landscape
- Share insights and research to better understand the dynamics in the marketplace and implement new strategies that support business needs and ROI
"Participating in the ROI Leadership Council will provide marketing professionals with an opportunity to voice opinions and guide the development of programs and strategies that can help grow our business," said Julie Eades, Vice President, Americas Marketing, VMware. "We look forward to collaborating with Ziff Davis Enterprise and other industry leaders to foster an open dialogue on the opportunities that lie ahead."
"A growing roster of partners is eager to participate, and we look forward to recruiting further leaders in the technology marketing community," said Strief.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network, for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and events. Products include print and online advertising, multi-media sponsorships, content syndication and lead generation, eSeminars, Digital Universities, face-to-face events, and custom media and marketing services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. Visit www.ziffdavisenterprise.com or follow on Twitter @ZDEMarketing.
VMware is a registered trademark and/or trademark of VMware, Inc. in the United States and/or other jurisdictions. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between VMware and any other company.
SOURCE Ziff Davis Enterprise