Ziff Davis Enterprise Launches Customized SmartPapers

NEW YORK, Sept. 20 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today that it has launched SmartPapers, a dynamic white paper platform that adapts content based on reader interaction.  

Designed to create more impactful and highly relevant content experiences for buyers – and yield deeper engagements and higher conversions for marketers – SmartPapers, powered by Alinean, connect a technology solution's benefits to the unique needs of each customer through a question-and-answer interface that updates dynamic text modules within the white paper.  For buyers, SmartPapers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization.

For sponsors, SmartPapers offer a turnkey solution to build new, or upgrade existing, static white papers and start making deeper connections with potential customers by offering a higher level of relevance to their customers' needs.  All interactions with the SmartPaper are tracked, offering a higher level of buyer intelligence and insight into customer pain points than is available through standard white paper programs.

"Our research shows that the features today's buyers want most is the ability to personalize and customize their content experience, to control how they interact with the content, and that they are more likely to share and socialize content that is relevant to them," said Josh Heitsenrether, Senior Vice President, Ziff Davis Enterprise Strategic Services.  "By utilizing our dynamic SmartPapers, marketers can deliver more personalized and more impactful results to potential buyers that will ultimately lead to deeper engagements and higher lead conversions."

SmartPapers work with any type of white paper content and any technology solution offering.  Marketers can choose to upgrade their existing white papers, tech briefs or case studies, or they can leverage Ziff Davis Enterprise's Strategic Content services to create new SmartPapers.  SmartPapers are ideal for use in lead generation programs or as part of a Ziff Davis Enterprise SmartSite program; they can also be easily integrated with leading lead scoring and nurturing platforms to deliver better intelligence for sales.  

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource.  Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations.  Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs.  Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events.  Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services.  Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.

SOURCE Ziff Davis Enterprise