Ziff Davis Enterprise Launches 'eWEEK Labs' Web Site

NEW YORK, March 17 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today the launch of "eWEEK Labs" (http://labs.eweek.com), a collaborative, interactive and dynamic web-based resource that combines expert analyst reviews with real world experience from enterprise IT professionals.

Built on the heritage of eWEEK magazine and its Labs section, which have consistently provided expert, independent evaluation of enterprise-class products to help inform and drive buying decisions, eWEEK Labs is powered by the real-world experiences of the community.  With the rate of technology change rapidly increasing, and organizations' in-house resources for evaluating new products decreasing, this kind of insight is more important than ever.

"There's a host of review sites out there for consumer products featuring opinions from enthusiasts and amateurs.  This, however, is the first site designed from the ground up for IT professionals to share their experience with enterprise-class software and hardware systems in a working environment," said Steve Weitzner, CEO of Ziff Davis Enterprise.  "Our platform is designed to guide the IT professional through the creation of reviews with a highly interactive and flexible reviewing process. The idea is to make reviewing fun, encouraging IT pros to share their experiences in a collegial environment.  We've also made it extremely simple for vendors to upload product and technology descriptions and specs to the site with an eye toward growing the database quickly."

Marking a new era for eWEEK Labs, the site brings together analysts and IT professionals to share testing, put performance in real-world context, and evaluate product performance over time.  Key features include user-generated reviews and ratings, trusted experts' reviews from eWEEK lab analysts, discussion forums to solicit peer advice, comparison tools and scorecards.  

To kick off the beta site launch and populate it with content for users to review and discuss, eWEEK Labs is calling for product profile entries from technology marketers.  Submission is complimentary and provides an excellent opportunity to interact with buyers as they ask questions and gain real-time insight into how IT professionals perceive their products.

"In the past, eWEEK's product submission process had always taken place behind closed doors," said Jason Brooks, Managing Editor, eWEEK Labs. "We're looking forward to hearing more from our readers about which products merit further evaluation, and about what our readers are seeing in their own tests."

To submit products, visit http://labs.eweek.com/zd-login.php?action=vendor-register.  To find out more about product submissions contact [email protected].

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations.  Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs.  Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events.  Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services.  Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel.  www.ziffdavisenterprise.com.

SOURCE Ziff Davis Enterprise