NEW YORK, Aug. 18, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today that Anthony S. Adams has joined the organization as Senior Vice President of Products.
Adams will lead the company's overall product strategy, product development and provide the solution roadmap focused on delivering innovation, growth and value to Ziff Davis Enterprise's clients. Anthony brings to Ziff Davis Enterprise twenty years of experience in product development and executive management and joins the company from UBM TechWeb, where he was CTO & SVP, Marketing Services, Product Strategy & Delivery.
Reporting directly to CEO Steve Weitzner, Adams will lead the organization on the development, design and implementation of new marketing products and solutions. Ziff Davis Enterprise will leverage Adams' passion for building exceptional products and his experience in driving innovation at multiple technology firms.
In addition, Adams will collaborate with Ziff Davis Enterprise's editorial and operations teams to develop solutions designed to engage the IT professional and drive ROI and measureable results.
"Winning in the IT marketing arena has always been about staying one step ahead in applying new technology to our customers' challenges. In addition to hiring Anthony we have expanded our product development team over the past several months, and reorganized for even greater agility," said Steve Weitzner, CEO, Ziff Davis Enterprise. "These changes enable us to develop and support new products and create platforms that are critical to engaging IT buyers—including new mobile and social offerings."
"Innovation has always been at the core of Ziff Davis Enterprise and I look forward to working with our talented team as we strive to develop the industry's most compelling set of products, solutions and services", said Adams. "As part of our investment in the future, we are working in lock step with our customers and partners to create a solutions portfolio that drives community, increases engagement, and delivers true marketing ROI."
Anthony has an MBA, and also obtained technical management certifications from University of California, Los Angeles.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.
SOURCE Ziff Davis Enterprise