Ziff Davis Enterprise Refreshes CIO Insight

New Features and Look Present Deeper Insight for CIOs; New Opportunities for Marketers

Mar 28, 2011, 09:00 ET from Ziff Davis Enterprise

NEW YORK, March 28, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today that it has added five new editorial features and refreshed the design of CIO Insight, its top-tier brand for senior IT executives.  CIO Insight provides top technology leaders with information on how to maximize the latest technologies, improve enterprise productivity, advance their own careers, and lead the workforce of the future.

In direct response to reader feedback and under the direction of Editor-in-Chief, Susan Nunziata, the new print issues incorporate five new sections that are packed with actionable insights, how-to guidance, and perspective from peers and industry experts.  New sections include:

  • Inside the C-Suite: A look at the priorities of the CIO's C-level colleagues, with particular focus on the expectations and business concerns of CEOs and CFOs
  • What's On The CIO's Mind: Surveys on the hottest topics of concern to IT executives
  • Executive Briefing: A digest of the latest tech and workplace trends
  • Thought Leadership Center: Experts from the corporate, academic and public sectors share tips and best practices aimed at enhancing the CIO's strategic business and technology acumen
  • Books to Boost Your CIO IQ: Reviews of the best tech, business and management tomes for IT leaders

In addition to these new features, the publication's refresh also includes expansion of exclusive research topics, enhancement of strategic technology reporting, and the continuation of one-on-one Q&A features with leading CIOs.  The corresponding redesign brings in iconography and imagery that will appeal to the modern CIO – and continue to capture their attention through trusted, recurring editorial, now and in the future.

"The fresh, edgy new look of CIO Insight is the first step in our year-long strategy to present a unified, transmedia brand encompassing print, online, eNewsletters, eSeminars, custom content, videos and live events," said Nunziata.  "Together, our transmedia services offer multiple touchpoints that deliver high-value content for our audience of IT decision-makers, whenever and wherever they need it," she continued.

Already growing in popularity and attracting new, qualified subscribers, the new editorial sections and redesign will soon be transferred to the CIO Insight website (http://www.cioinsight.com) and its eNewsletters, providing additional relevant context for advertising messages and reach to a new group of CIOs.

For technology companies, CIO Insight's multiple touchpoints provide multiple opportunities to engage with CIOs across the technology decision making process.

"The C suite continues to lead their organizations through both exciting and challenging technology transitions as enterprises embrace the power of cloud computing and mobility," said Jeff Strief, President, Enterprise Business, Ziff Davis Enterprise.  "Ziff Davis Enterprise's full- funnel marketing solutions -- including lead nurturing and scoring -- are enabling our marketing partners to create custom programs to deliver the right message at the right time in a CIO's adoption process."

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource.  Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed Network – for relevant, objective content to identify the right solutions for their organizations.  Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs.  Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and events.  Products include print and online advertising, multi-media sponsorships, content syndication and lead generation, lead management, eSeminars, Digital Universities, face-to-face events, and custom media and marketing services.  Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. Visit at www.ziffdavisenterprise.com or follow on Twitter @ZDEMarketing.

About CIO Insight

CIO Insight – part of the Ziff Davis Enterprise portfolio of enterprise IT brandsis the senior IT executive's one-stop resource for information on how to maximize the latest technologies, align technology with business strategies, improve enterprise productivity, advance their own careers, and lead the workforce of the future.  Comprised of a bi-monthly print publication, website and multiple eNewsletters, CIO Insight provides the critical information needed for these challenges, thereby attracting an exclusive audience of uniquely qualified CIOs who meet all of CIO Insight's stringent qualification criteria.  CIO Insight's 50,100 BPA-audited print subscribers represent 97% of the Fortune 500.  Visit at www.cioinsight.com or follow on Twitter @CIOInsight.

SOURCE Ziff Davis Enterprise



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