Ziff Davis Enterprise Reports Growth in Organic Traffic of More Than 300%

Strategic Editorial Focus, New Technologies and Improved SEO Techniques Pay Off With Exponential Traffic and Page View Increase

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Ziff Davis Enterprise

Apr 14, 2011, 01:01 ET

NEW YORK, April 14, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT media and engagement solutions, announced today that its enterprise IT news and reviews site, eWEEK.com, has been experiencing exponential organic traffic growth due to its enhanced and integrated editorial focus, new technologies and improved SEO initiatives.

In direct response to the rapid changes surrounding enterprise IT, eWEEK has strategically changed its editorial focus and incorporated new features to deliver the most relevant and current information surrounding the three technologies reshaping today's IT landscape, specifically, cloud computing, mobility, and business applications. The exclusive eWEEK Labs, and the quality reviews its audience demands, has added a full array of editorial news and opinion coverage about these key technologies, including breaking news, analysis and expert insights, creating a comprehensive reviews platform unrivaled in tech media.

"The business technology segment is undergoing the greatest change since the advent of the World Wide Web. Cloud computing, the mobile Internet and rapid business application development are reshaping the technology marketplace. We are bringing our readers critical, actionable and authoritative information to guide their decision process and our efforts are reinforcing our position with existing readers and bringing in new readers," according to Eric Lundquist, Senior Vice-President of Editorial.

Additionally, in February new user-friendly slideshow players and pages were launched to improve Google web, news and image search. With this combination of a strong front-end structure and cross-platform compatibility, which includes mobile devices and tablets, eWEEK.com is already seeing an increased page depth (page views per visitor) of 26% year-over-year and 36% growth over the average past three months.

In June 2010, Ziff Davis Enterprise partnered with Morpheus Media to optimize the site for Google News and maximum organic search returns.

In response to these aggressive and strategic changes, monthly traffic from non-paid search on eWEEK.com has doubled, and is up nearly 350% year-over-year.

"Thanks to our expert editorial and development teams and our partnership with Morpheus Media, we have been able to increase market share and user engagement. When content has become a thing with little to no barriers to entry, our strategy has proven the strength of premium content and the eWEEK.com brand in the industry," said Vice President of Digital Media, Cheryl Stump. "We have also used the powerful growth results to inform site and product initiatives across our network, including social media, mobile and emerging platform planning," she continued.

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and events. Products include print and online advertising, multi-media sponsorships, content syndication and lead generation, eSeminars, Digital Universities, face-to-face events, and custom media and marketing services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. Visit www.ziffdavisenterprise.com or follow on Twitter @ZDEMarketing.

SOURCE Ziff Davis Enterprise