NEW YORK, Nov. 2, 2011 /PRNewswire/ -- Ziff Davis Enterprise, the leader in innovative products and services for engaging the IT buyer, announced today the launch of their Touch (or tablet-optimized) sites for its brands eWEEK (http://t.eWEEK.com), Baseline (http://t.Baselinemag.com), CIO Insight (http://t.cioinsight.com) and Channel Insider (http://t.channelinsider.com).
Part of the company's new holistic approach to engagement called OmniDigital which was announced last week, each Touch (or t.) site is fully optimized for Apple's iPad with a unique swipe enabled user interface, specifically selected content, social sharing, and integrated video. ZDE's Touch sites also connect to existing digital engagement solutions including traditional brand websites, webcasts, personalized whitepapers, social, and video.
"We are excited to add Touch sites to our OmniDigital platform which already includes digital versions of our magazines and native applications supporting both Tablet and Smartphones," said Anthony S. Adams, Senior Vice President of Products, Ziff Davis Enterprise. "Touch really allows us to take full advantage of the tablet to allow our readers to fully engage with the content and advertising in a way that they have previously not been able to," he continued.
High impact ads from OmniDigital charter sponsors Brocade, HP, IBM, SAP, Verizon, and CompTIA are currently running on all Touch sites illustrating the visual impact and engaging creative now available with ZDE's tablet platforms. These dynamic ads, soon to be available to all advertisers, maximize the tablet form factor by blending the stunning print creative marketers have come to expect with the online drivers and analytics required to effectively engage the IT buyer and assess campaign effectiveness.
For more information about OmniDigital, visit http://bit.ly/vbWR12.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands – including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, and the DevShed Network – for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, demand generation and digital engagement. Products include digital magazines, mobile and tablet advertising, online advertising and engagement solutions, content syndication, lead management, digital and face-to-face events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.
SOURCE Ziff Davis Enterprise