Zila, a TOLMAR Company, Launches Rotadent(R) Plus Rotary Powered Toothbrush, the Next Generation of the Clinically Proven Classic Rotadent(R)

FORT COLLINS, Colo., Nov. 29, 2010 /PRNewswire/ -- Zila, a leader in the prevention and treatment of periodontal disease, today introduced the Rotadent® Plus rotary toothbrush. New features of the Rotadent Plus include three speeds, brushing timer and charging base. The new model retains the clinically proven features of the classic Rotadent -- a unique 360-degree sweeping action brush head with ultra-thin microfilaments, and a limited lifetime warranty.

As the key component of Zila's Soft Tissue Management® system, Rotadent Plus has more than 20 years of proven results in helping patients protect their oral health and smiles. According to Dr. Robert Tripke, D.M.D., "Rotadent homecare technology has proven to be an effective product for building practice and patient relationships by effectively educating patients and treating periodontal disease. By maintaining a 92% three-month recare compliance, Rotadent allows for predictable oral health maintenance as well as predictable results. My patients are confident in the efficacy of Rotadent and are therefore more confident in my recommendations as their dental professional, which ultimately increases my practice profitability."

More than 75 percent of adults have some form of periodontal disease, making this the second most common ailment after the common cold (1). There is increasing evidence that periodontal disease may be linked to diabetes, cardiovascular disease, strokes, pregnancy complications, osteoporosis, Alzheimer's disease, dementia, kidney disease and oral cancer (2-9).

In a continuation of a published ten-year study of the Rotadent rotary powered toothbrush, Dr. Herbert Bader, D.D.S. from the Harvard School of Dental Medicine stated that, "patients who used the Rotadent ultimately showed an 80% improvement in oral hygiene recare compared to patients who used only a manual or conventional power toothbrush." Additionally, Bader said, "Patients using the rotary-powered toothbrush are able to effectively achieve good levels of oral hygiene without the need for multiple tasks, which increases compliance, making patients more apt to continue their daily prevention of periodontal disease."

Even though periodontal diseases are preventable, they continue to have a detrimental effect on Americans' physical and financial health. According to the National Center for Chronic Disease Prevention and Health Promotion, an estimated $102 billion was spent in 2009 on dental services in the U.S., and Americans make approximately 500 million visits to the dentist each year (9). Routine dentist appointments, along with regular brushing and flossing, are the best way to prevent and treat periodontal disease and avoid costly procedures.

"Our Zila team has worked very hard to retain all the important clinical features of the original Rotadent while including significant advances in features and design," said David Speights, CEO of Zila, a TOLMAR Company. "These advances in the new Rotadent Plus will continue the Rotadent tradition as the professional choice for advanced cleaning. I'm professionally and personally proud to bring this product to the market."

Photo:

http://www.ereleases.com/pic/RotadentPlus.jpg

ABOUT ZILA

Zila, a TOLMAR company, provides a combined range of high-quality products surrounding consumable homecare products, in-office diagnostics, acute care products and prevention tools that allow dental professionals to effectively treat their patients to the highest professional standards.

References:

1. FDA Consumer Magazine "Fighting Gum Disease: How to Keep Your Teeth," May-June 2002
2. National Institute of Dental and Craniofacial Research. Oral opportunistic infections: links to systemic diseases. Available at: http://www.nidcr.nih.gov/spectrum/nidcr2/2textsec3.htm. Accessed April 2000.
3. Bonner P. The link between periodontal disease and systemic health: a scientific update. Dent Today. July 1999:88-89.
4. WebMD. Oral health center pregnancy gingivitis and pregnancy tumors. Available at: http://www.webmd.com/oral-health/pregnancy-gingivitis-tumors. Accessed August 2010.
5. Sedano HO. Osteoporosis and periodontal health. Available at: http://www.dent.ucla.edu/pic/visitors/Osteoporosis/page1.html#osteoperio. Accessed November 2010.
6. Stein P, Scheff S, Dawson DR. Alzheimer's disease and periodontal disease: mechanisms underlying a potential bidirectional relationship. Grand Rounds Oral Systemic Med. 2006;1:14-24.
7. Fisher MA, Taylor GW, Papapanou PN, et al. Clinical d serologic markers of periodontal infection and chronic kidney disease. J Perio. 2008;79:1670-1678.
8. The Third National Health and Nutrition Examination Survey 2007-2008. Available at: http://www.cdc.gov/nchs/data/nhanes/nhanes_07_08/overviewbrochure_0708.pdf. Accessed November 2010.
9. National Center for Chronic Disease Prevention and Health Promotion. Oral health: preventing cavities, gum disease, tooth loss, and oral cancers. 2010. Available at: http://www.cdc.gov/chronicdisease/resources/publications/aag/pdf/2010/oral_health_aag.pdf. Accessed November 2010.

Rotadent® Plus is a registered trademark of Zila, Inc.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Zila