Zillner Research Series Unlocks The Power Of The New Senior Consumer

KANSAS CITY, Kan., May 20, 2014 /PRNewswire/ -- It turns out the good old days really were a simpler time.  Previous generations of seniors were homogeneous and behaved much more similarly when it came to media consumption, advertising and brand choices. In the past ten years the senior population has exploded, and more recently the baby boomers arrival at senior-hood has created the largest, most diverse and complex generation of older Americans.

All the Wiser – Senior Consumer Insights and Outlook is a four-part research and insight series focusing on:

Senior Buying Power and Marketing

• Income/Wealth
• Investments
• Expenditures
• Brand loyalty
• Engagement
• Media consumption
• Marketing best practices

Technology

• Ownership
• Adoption
• Use of technology and devices

Lifestyle — Mind, Body and Spirit

• Family composition
• Lifestages
• Relationships
• Religion and spirituality
• Health & wellness

Senior Influence

• Marketplace
• Politics
• Volunteerism/Giving
• Green
• Workplace and retirement

Each piece of the series features fresh-from-the-field research, analyzed for understanding the unique segments and dimensions of the senior population. These findings are combined with findings from internationally renowned research and intelligence sources to create a comprehensive set of insights to inform market strategy.

"Today's senior has evolved from Andy Rooney to George Clooney. And most brand and marketing leaders don't realize how seismic this shift has been," says Ronda Zillner, Founder and CEO of Zillner. " In the 20 plus years we have been targeting senior consumers the idea and perception of what a mature consumer looks like has changed, particularly with the aging of the baby boomers. All the Wiser helps brands interpret those changes and understand the need for a senior focused strategy."

Part 1 of All the Wiser – Senior Consumer Insights and Outlook, is available now at zillner.com/wiser. This introductory insight series is an overview of today's senior, their diversity, lifestyle, and market power, based on both Zillner's research and the analysis of secondary research sources. It creates a compelling argument for understanding the senior market, the unique segments of that market and the complexity of communicating to the segments of boomers and seniors.

ABOUT

Zillner is the nation's leading Senior Consumer Agency, providing research, strategic and marketing services to brands targeting consumers age 50+. With over 20 years experience targeting senior consumers, Zillner has created a set of proprietary tools to help brands understand, reach and motivate seniors to make informed choices about the products and services they buy.

FIND ZILLNER:

Site:  www.zillner.com/wiser  

Twitter:  Twitter.com/PowerOfSeniors

LinkedIn:  Linkedin.com/company/zillner

Facebook:  Facebook.com/PowerOfSeniors

Contact:
Lori Bitter, The Business of Aging
Telephone: 415-652-9884
Email: [email protected]

Photo - http://photos.prnewswire.com/prnh/20140520/89217

SOURCE Zillner