Zillow Simplifies Multifamily Advertising by Consolidating Multiple Marketing Solutions into Four Tiered Rent Connect Packages
The marketing solutions feature new Custom Rent Comp and Rental Insights reports to help data driven property managers understand what the competition is doing and where to allocate marketing dollars
Oct 20, 2020, 08:00 ET
SEATTLE, Oct. 20, 2020 /PRNewswire/ -- Zillow today announced it is simplifying multifamily advertising with nationwide availability of four tiered Rent Connect marketing packages. Following a successful nine-month pilot in 12 states, the easy-to-understand packages eliminate the need to piece together multiple complicated advertising solutions or separately purchase impressions, and provide multifamily professionals with greater control over their exposure.
"Our multifamily partners value straight forward solutions that drive exposure, leads, and ultimately leases," said Michael Sherman, Vice President of Zillow Rentals. "The new Rent Connect packages bring together formerly stand-alone options into a single solution that removes uncertainty, saves our partners time, and arms them with valuable market and property insights."
Each year multifamily professionals are tasked with filling millions of vacancies across the country. A recent Zillow survey revealed that 41% of multifamily marketers wish they had better tools to evaluate marketing and advertising effectiveness. Zillow's new Enhanced and Premium solutions address that desire with Custom Rent Comp and Rental Insights reports to help data driven property managers understand what the competition is doing and how best to allocate their marketing dollars. The new Rent Connect Packages all feature access to the most visited rental network1 across Zillow, Trulia, and HotPads, as well as innovative Zillow 3D Home® virtual tours. Since March, multifamily rental listings with a Zillow 3D Home tour attracted 20% more visitors compared to multifamily rental listings without a Zillow 3D Home tour.
The premium packages leverage social media to maximize exposure and help properties stand out from the competition. In addition to turnkey Facebook and Instagram ad placement, the premium packages include featured email placement to local renters and Instagram Story ad placement.
"Ardent Communities has been a Zillow Rentals partner for several years and we trust Zillow with our entire portfolio because of their customer service, lead quantity and quality," noted Jeff French, Director of Sales and Marketing at Ardent Communities. "Now that we've upgraded to the new Zillow Rent Connect Premium package, we've added a substantial amount of exposure for our communities that extends to Facebook and Instagram, and I would highly recommend advertising with Zillow Rentals for anyone needing multifamily advertising."
While making it easier to reach renters is always appreciated by multifamily professionals, increased exposure is critical in the current economic climate. According to the Zillow Consumer Housing Trends Report 25% of Gen Z renters that moved in the past year moved into a multifamily building, but this generation has also dropped out of the rental market more than others, comprising more than 80% of the almost 3 million adults who moved back home during the start of the pandemic. Renters have been hit hard.
Michael Sherman and his team will go into detail and field questions about the new Rent Connect Packages at Zillow Unlock Part 4, Futureproof: Wining in a Changing World tomorrow, October 21 at 1:20 PM ET.
About Zillow Group
Zillow, the most visited real estate website in the U.S., is building an on-demand real estate experience. Whether selling, buying, renting or financing, customers can turn to Zillow's businesses to find and get into their next home with speed, certainty and ease.
In addition to for-sale and rental listings, Zillow Offers buys and sells homes directly in dozens of markets across the country, allowing sellers control over their timeline. Zillow Home Loans, our affiliate lender, provides our customers with an easy option to get pre-approved and secure financing for their next home purchase.
Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help them finish it — with the same confidence, ease and empowerment they've come to expect from real estate's most trusted brand.
Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG).
1 Comscore Media Metrix® Multi-Platform, Key Measures, Custom-defined list including: Zillow Rentals, Apartments.com Network, RentPath Network, ForRent.com & Homes.com Network, Total Visits, July 2020, United States. Zillow Rentals is the deduplicated reach of Zillow.com Rentals, Trulia.com Rentals and HotPads.com.
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