Zimmerman Brings in Even More Creative Firepower with David Crawford
Wade Alger's First Hire for Retail Powerhouse is Executive Creative Director
Feb 27, 2020, 10:02 ET
FORT LAUDERDALE, Fla., Feb. 27, 2020 /PRNewswire/ -- Zimmerman Advertising, an Omnicom Group company, announced today the hire of David Crawford as Executive Creative Director. The hire comes following a series of new business wins in 2019 and Q1 2020. Joining forces with Wade Alger, the recently hired Chief Creative Officer, Crawford will look to drive and further elevate the agency's creative function; bringing his clear vision and singular-focused strategies that helped build some of the most recognized brands in the industry.
Across his career, Crawford has a track record of building and leading exceptional creative teams, creating innovative strategies, and driving consumers to purchase – a calling card of Zimmerman's DNA. He has led integrated campaigns for world-leading brands including Southwest Airlines, BMW, Kohler, Land Rover, AT&T, Krispy Kreme, and others.
"In the ever-shifting advertising landscape, consumers are attracted to brands with the ability to relate to their individual tastes like never before. At its core, I think Zimmerman has been tailor-made to specifically target these traits. We'll build our clients' business by putting breakthrough, well-crafted work on the table that focuses on those consumers. I'm looking forward to working along-side Wade Alger and am extremely excited to be part of the Zimmerman team," said Crawford.
"David is amazingly talented and also one of the greatest humans I know. I am so glad he is on our team," said Wade Alger, Zimmerman's new Chief Creative Officer.
"Creative talent is more critical than ever as the degree of difficulty to drive the Immersive Commerce needs of our clients grows every day. David understands the need for Creative ideas to arm brands to sell anywhere and everywhere," said Michael Goldberg, Zimmerman's CEO.
"Growth is never optional here. We must grow the business of our clients and the people who bravely do the work, as that is the only right way for the agency to grow as well," added Jordan Zimmerman, Founder and Chairman of Zimmerman.
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including McDonald's, Nissan, Tire Kingdom, Kay Jewelers, Five Below, AutoNation, Transitions, Planet Fitness and Essilor. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, and Atlanta. For information on the agency, visit http://www.zadv.com.
SOURCE Zimmerman
