ZINZINO AB (PUBL): Zinzino announces Mexico as next step in its global expansion

GOTHENBURG, Sweden, Sept. 22, 2023 /PRNewswire/ -- Zinzino is very proud to announce its launch of business in Mexico on September 21, 2023. Latin America is a strategic next step in the company's plan to expand its customer base on an international market, enabling the independent Partners to keep building locally and growing globally. 

Preparing the launch of the Mexico market has taken several years of meticulous groundwork to properly adapt to local market conditions. Based on Zinzino's experiences and insights from multiple country establishment processes in recent years, this preparatory work has proven critical for sustainable success.  

Profitable growth has always been a vital business strategy for the e-commerce-based, health tech company. Zinzino will now maintain its high growth ambitions with a goal to reach 1 million customers by the year 2025 and 20 million by 2035.  With the launch in Mexico, Zinzino is operating in more than 100 markets while continuing to focus on further global expansion. 

• This is an optimal time for Zinzino to enter a dynamic and expanding market in Latin America, says Dag Bergheim Pettersen, Zinzino CEO. Zinzino's robust and long-standing business model with a sustainable, customer-centric approach is going to send our Mexico Partners well on their way to success in a country where consumers have a tradition of favoring face-to-face, personal shopping which is at the core of direct selling. 

Mexico has over 129 million residents, making it the second-largest consumer market in Latin America after Brazil. According to the WFDSA's report, it is one of the top 10 markets for direct sales based on revenue, and the largest Hispanic one. Direct sales is the number one non-store channel for Mexican consumers, and a natural approach for entrepreneurs who want to establish a valuable source of additional income. 

• Bringing test-based nutrition to millions of new people in Mexico is a huge opportunity for Zinzino, says Miguel A. Beas, president of Latin America. Being a top player in Spain, the United States, and now Mexico has a major impact on our growing presence in the global Hispanic market. We recognize Latin America as an extremely important part of Zinzino's global expansion and we are thrilled to inspire change in life on this continent too.

For more information:
Dag Bergheim Pettersen CEO Zinzino +47 (0) 932 25 700, zinzino.com

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Certified Adviser: Erik Penser Bank Aktiebolag

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