Zippi Sees Over 100% Increase in Mobile Advertising Impressions, Midway Through December.

Dec 17, 2010, 08:30 ET from Zippi Networks, Inc.

SAN JOSE, Calif., Dec. 17, 2010 /PRNewswire/ -- Zippi Networks, Inc. (Pink Sheets: ZIPZ) an Applications company focused on delivering entertainment, gaming, and social networking Apps for today's mobile lifestyle, today announced a significant increase in December advertising impressions. On December 2, 2010 Zippi announced positive trending of both downloads and advertising impressions, the number previously announced was 46,000 ad impressions served, and represents the total ads served, over 3 applications, since August of 2010.

Today the company announced current ad impressions served at this midway point in the month of December, has more than doubled the combined impressions of past months, showing over 100% increase, or 143,696 impressions as of December 16, 2010. This significant increase in advertising impressions is a direct result of Zippi's current marketing strategy of its current iPhone apps. Regardless of the estimated size of the market, there is consensus that growth in mobile marketing and advertising warrants your attention as a marketer. Total global mobile marketing and advertising expenditures are projected to grow from $U.S. 8.8 billion in 2010 to nearly $15.8 billion in 2012, more at http://dstevenwhite.com/2010/08/16/estimated-mobile-marketingadvertising-expenditures-2010-2012/

Robert A. Rositano Jr., CEO of Zippi Networks, Inc., stated, "As advertising plays a key role in monetizing our applications, the increased activity we have seen at this halfway point in December is very exciting.  Determining which applications are best suited for download revenue, versus advertising revenue and in-app purchases will be a key focus area for Zippi, in current and future app releases. Our goal is to achieve a blend of monetization components, adding new upgrades and delivering new apps to the marketplace, driving apps into higher number ranks in iTunes, and creating a social media buzz or frenzy, of downloads to particular apps.  This is where the revenue and volume scalability will truly be recognized."  

About Zippi Networks, Inc.:

Zippi is an Applications company; delivering consumers entertainment, gaming, and social networking Apps for today's Mobile lifestyle.

Safe Harbor: This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as results of various factors including the ability of the company to successfully commercialize its new technologies and service offerings. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Zippi is a trademark of Zippi Networks, Inc. All other trademarks or registered trademarks are the property of their respective owners.

SOURCE Zippi Networks, Inc.