SAN JOSE, Calif., Dec. 2, 2010 /PRNewswire/ -- Zippi Networks, Inc. (Pink Sheets : ZIPZ ), an Applications company focused on delivering entertainment, gaming, and social networking apps for today's mobile lifestyle, today announced positive trending and results of the company's iPhone applications currently being downloaded from the Apple iTunes web site. Zippi currently has three applications available for download, one a trivia app called "Millionaire Brain" and two others in the gaming category, "Tanker Blaster" and "Fighter Plane".
Zippi reports combined activity of over 3,000 downloads, both free and paid, over 46,000 advertising impressions and increased click activity on mobile advertising links within each application. With three applications live, and Zippi's fourth application "Zippi Swap" arriving soon, the trending and data coming from these first three applications have provided the company with positive and scalable metrics for future releases. Of Zippi's three applications "Millionaire Brain" seems to be showing the most traction. The app has received many reviews, has ranked as high as #7 in paid trivia apps, and sits currently at #94 of 2,471 trivia apps available in iTunes.
Robert A. Rositano Jr., CEO of Zippi Networks, Inc., stated, "Paying close attention to the data provided by Apple and our mobile advertising platform, Zippi is able to see what is working and where it is working, on a daily basis. The idea of moving from free apps to paid apps has also given us the historical data needed to measure whether or not to keep an application as free, based on the advertising impression growth and revenue potential, or continue with a paid model for each download, with ad revenue tacked to the back end.
"With the numbers showing great potential for scalability and revenue, the 'Zippi Swap' application will include additional revenue sources to the download and advertising currently in place. Included are, in app purchases for insertion fees and add a video option upgrades. Adding revenue channels, increasing downloads, building ad impressions, and introducing new applications will all work in concert as we continue building the future of Zippi Networks," said Rositano Jr.
About Zippi Networks, Inc.:
Zippi is an Applications company delivering consumers entertainment, gaming, and social networking apps for today's mobile lifestyle.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as results of various factors including the ability of the company to successfully commercialize its new technologies and service offerings. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Zippi is a trademark of Zippi Networks, Inc. All other trademarks or registered trademarks are the property of their respective owners.
SOURCE Zippi Networks, Inc.