Zippo Encore Unmasks Partnership With Slipknot For 2015 Summer Tour Dates
BRADFORD, Pa., April 22, 2015 /PRNewswire/ -- Zippo Encore officially announces a partnership with the "Summer's Last Stand" U.S. tour featuring Grammy Award-winning, multi-platinum rock band Slipknot.
At each stop on the upcoming summer jaunt, Zippo Encore's pop-up retail shop will feature custom Zippo lighters, including several that have been designed personally by members of the band as part of the Zippo Encore Artist Custom Series Program. Fans will also have opportunities to win various prizes, including autographed merchandise, and create their own original lighter designs.
Prior to the start of the tour, members of Slipknot will convene for a design session where the collectible lighter set will come to life. The Slipknot lighters will be available for purchase at Zippo's pop-up shop and merchandise tables at each of the concerts, as well as online at www.Zippo.com and www.Slipknot1.com. Fans will be given behind-the-scenes access into the design process – in addition to exclusive concert footage and band interviews – by way of videos uploaded to Zippo Encore's social media channels.
"Who can think of a concert – especially a heavy metal or hard rock concert – without picturing Zippo lighters in the air, showing appreciation for the music that's being played?" said Corey Taylor, Lead Singer, Slipknot. "We're excited to partner with Zippo and put our creative caps on to ultimately create something special for our fans, something that they'll appreciate and haven't seen before."
Leading up to "Summer's Last Stand," the Zippo Encore Facebook page will host ticket giveaways for several of Slipknot's concert dates, providing a few lucky fans with pit and backstage access. Members of the band are scheduled to visit Zippo's headquarters in Bradford, Pa., to tour the factory, see how their custom Zippo lighters are made and learn more about the company's storied history.
"In teaming up with Slipknot, we have a unique opportunity to pair rock royalty with one of America's most iconic and recognizable brands," said Brent Tyler, Global Brand Manager, Zippo. "This partnership will be unlike anything Zippo Encore has done previously, and we're looking forward to giving our fans something truly special to get excited about this summer."
.5: The Gray Chapter, Slipknot's fifth studio album for Roadrunner Records and first since 2008's RIAA platinum certified chart-topper, All Hope Is Gone, made a stunning chart debut upon its October 2014 arrival, entering the SoundScan/Billboard 200 chart at #1 with sales in excess of 131,000 albums – the highest debut for a hard rock record last year. Furthermore, the album made an explosive chart impact around the globe, with #1 debuts in Japan, Australia, Canada, Russia, and Switzerland, alongside top 5 debuts in the United Kingdom, Germany, Ireland, Austria, New Zealand, Mexico, Denmark, and Finland.
Zippo Encore will once again be providing music lovers with unique experiences and behind-the-scenes access at some of the top music tours and festivals throughout 2015. For more information about Zippo Encore's full program lineup, and for chances to win tickets and upgrades all summer long, visit www.facebook.com/ZippoEncore, www.twitter.com/ZippoEncore and http://instagram.com/zippoencore. Zippo lighters can be customized at any time at www.Zippo.com/customize.
About Zippo
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee – "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit www.Zippo.com.
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/1304637-Zippo-Slipknot.mp4
Logo - http://photos.prnewswire.com/prnh/20150421/200235LOGO
SOURCE Zippo Manufacturing Company
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