ZipRealty Launches Seller Center to Revolutionize Home Selling

EMERYVILLE, Calif., June 27, 2013 /PRNewswire/ -- ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), the leading online residential real estate brokerage and technology provider, has released the Seller Center, a groundbreaking suite of tools and services available for the first time ever to help home sellers select the right price for their home.

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"We are thrilled to launch a new service line developed solely to meet the needs of home sellers on ZipRealty.com," says CEO and President Lanny Baker. "Our new Seller Center brings together the many components that are essential in the home-selling process all in one place."

• The ZipQuote™ Estimate Page: A one-stop shop for property value estimates, this page aggregates estimates from four different sources, including the new ResPrice.com home value tool.  
• Interactive Pricing Tool: Custom-built by ZipRealty, this innovative new pricing tool lets owners identify comparable properties and analyze recent home sales trends.
• Expert Opinion: Local agent experts are available to help refine the listing price, develop a marketing strategy and assist sellers through the listing and selling process.

ZipQuote™ Provides Home Value Estimates
The ZipQuote™ Estimate Page allows sellers to compare their home's value using four home value tools, providing sellers with a starting point for pricing their home. Among the home value tools is ResPrice.com, an AVM (automated valuation tool) available exclusively on ZipRealty.com. ResPrice.com uses historical sales, price trends and home characteristics to estimate the current value of a property, according to Jamie Wilson, SVP of Technology.

"We created the ZipQuote Estimate Page to give consumers with as many sources of information as possible, so that they can quickly get a ballpark sense of how much their home is worth," Mr. Wilson says.

Interactive Pricing Tool Searches Truly Comparable Homes
The Interactive Pricing Tool helps sellers refine their home price estimate by researching comparable home sales in their area, improving their understanding of local real estate sales trends and ultimately attain an informed view of how much their home is worth. The tool compares specific home attributes, including the number of bedrooms, number of bathrooms and total square footage. Users can adjust preset filters to view customized results and select which homes are used in generating a comparables-based estimate of the value of their home. Potential sellers can use these tools to "watch" their home and keep track of its potential sale value, while receiving personalized email updates alerting them to new home listings.

"Unique among home pricing tools available online, our Interactive Pricing Tool automatically selects truly comparable homes in the relevant area, customized specifically for each property, and we won't ask users to wade through enormous pools of seemingly unrelated comparable properties," says Mr. Wilson. "We also provide maps that give valuable perspective on other homes in the neighborhood," he notes.

Local Listing Agents Give Sellers Expert Opinions
Determining the most competitive listing price for a home is easy with the resources available on ZipRealty.com's new Seller Center. "Making these world-class online tools even more valuable, all of ZipRealty's product experiences are directly linked to the services of local agent experts who stand ready to provide sellers with the most accurate analysis of their home's value and advise them throughout the entire listing process," says Mr. Baker.

Home sellers on ZipRealty.com can evaluate and select from a network of highly rated real estate agents who know and work in their local neighborhoods. "These ZipRealty agents are skilled advisors ready to help sellers set the right price, launch highly effective online marketing, manage the sales process and complete a successful transaction with personalized service at every step of the way," states Van Davis, President of Brokerage Operations at ZipRealty.

www.ziprealty.com

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 19 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 16 markets.

Media Contact: Stacey Corso
510.735.2667
[email protected]

SOURCE ZipRealty, Inc.