ZipRealty Partners with SmartZip Analytics, Inc. to Launch New Home Value Tool Online

EMERYVILLE, Calif., Jan. 14, 2014 /PRNewswire/ -- ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), the nation's most prominent online technology-powered residential real estate brokerage firm and real estate marketing solutions provider, has signed a partnership with SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing solutions for real estate businesses, to use its home price automated valuation model (AVM) on ZipRealty.com. The SmartZip AVM includes comprehensive data on more than 90 million residential properties nationwide.

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"Our partnership with SmartZip gives sellers another industry-leading home value tool to consider when pricing their home for sale," said Jamie Wilson, Senior Vice President of Technology for ZipRealty. "With the addition of the SmartZip home price AVM, we now have four home value tools on the Seller Center portion of our website."

SmartZip's comprehensive property database includes data and insights on over 90 million U.S. properties, their recent and historic sales dating back more than 10 years in most markets, records on home ownership, loans and defaults, and SmartZip's proprietary analytics including home values, rent estimates and investment ratings. "Unlike some popular online home value estimators that are primarily based on recent comparable sales, SmartZip's AVMs factor in a number of key attributes that can impact home values," noted Avi Gupta, President and CEO of SmartZip Analytics. "Our rigorous methodology is built on our proprietary Neighborhood Home Price Index which tracks movement in home prices based on the repeat sales of homes in a local neighborhood. This methodology looks at community demographics, economics and lifestyle in addition to home characteristics and sale prices to most accurately capture housing market trends at the hyper-local level."

SmartZip AVMs can be found on ZipRealty.com's Seller Center. "Sellers can get a ballpark idea of what their home is worth by using SmartZip and other home value estimators," said Mr. Wilson. "When used in conjunction with ZipRealty's custom-built interactive pricing tool and a local real estate agent who understands the market conditions impacting your metro area and specific neighborhood, we've found these home value tools to be the most useful."

For more information on SmartZip, visit http://www.smartzip.com/.

www.ziprealty.com

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 19 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 20 markets.

About SmartZip Analytics, Inc.
SmartZip Analytics is a national leader in analytics and predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip's platform offers an integrated solution that can identify top home seller prospects accurately, and help reach them through precisely targeted digital and traditional marketing channels. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.

Media Contact: Stacey Corso
510.735.2667
[email protected]

SOURCE ZipRealty, Inc.