TUCSON, Ariz., and EMERYVILLE, Calif., Oct. 23, 2014 /PRNewswire/ -- ZipRealty, an innovative developer of proprietary technology and comprehensive online marketing tools for residential real estate, announced today that Coldwell Banker Residential Brokerage in Arizona will become the Powered by Zip (PbZ) broker in the Tucson market, effective Nov. 12, 2014.
"We are excited about adding the 'Powered by Zip' technology platform as a strategic initiative to help grow our brokerage company," said Greg Hollman, president of Coldwell Banker Residential Brokerage in Arizona. "We look forward to adding to our team of agents dedicated to leveraging this powerful technology platform to more effectively match homebuyers and sellers in this market."
The Powered by Zip program will generate and captivate online leads for agents on the Coldwell Banker Residential Brokerage PbZ team, connect those agents to a dynamic and predictive customer relationship management (CRM) tool, and inform them with client insight and professional guidance to help those agents grow their business.
"We developed the PbZ platform from a real estate brokerage perspective in order to enhance the online real estate transaction experience for customers and agents alike," said Lanny Baker, CEO of ZipRealty. "We are pleased to add Coldwell Banker Residential Brokerage in Arizona to the many other brokerages we serve with our time-tested PbZ marketing and technology platform."
Coldwell Banker Residential Brokerage in Arizona is the only full-service, statewide real estate company in Arizona. The company has 26 offices around the state with more than 1,500 independent sales associates. Coldwell Banker Residential Brokerage is owned and operated by NRT LLC, which is the largest residential real estate brokerage in the United States.
ZipRealty is an innovative developer of proprietary technology and comprehensive online marketing tools for residential real estate. The company's strong heritage draws upon more than a decade of experience as a pioneering digital real estate brokerage. Today, as a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), ZipRealty is positioned to extend its highly effective consumer, sales associate and broker solutions in support of Realogy's leading franchise brands and company-owned brokerage operations across the United States.
ZipRealty's consumer products offer captivating mobile- and Internet-enabled user experiences and complete access to accurate, timely information that is essential to today's home buyers and sellers. ZipRealty's business products provide real estate sales associates with an intelligent client service engine, featuring the company's predictive ZapScore system and effective automated digital marketing. The company's business solutions also connect brokerage owners and managers with the insight they require to effectively manage and grow their operations.
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