Zlango Partners with Bare Tree Media, Adding "Charuca" to Suite of High-Impact Textable Images

SAN FRANCISCO, Sept, 18, 2012 /PRNewswire/ -- Zlango, the pioneering leader in image-rich mobile messaging, today announced its partnership with Bare Tree Media, the emerging leader in branded digital entertainment. Through the partnership, Zlango will offer brands within Bare Tree Media's digital portfolio of licensed brands, beginning with a Charuca branded icon pack added to its suite of high-impact images.  Zlango enables users to communicate explosively and expressively via text-messaging peer-to-peer and posting messages to Facebook. Now Android users can use common words like "oops," "cupcake," and "goth" and an image of Charuca Baby, Charuca Kawaii, Charuca Gothic and Charuca Toxic will appear instead, making it easier for users to express themselves using the brands they love.

Zlango offers textable images designed to express popular culture and everyday slang, letting users communicate how they want, when they want. With extensions to its most popular icons packs—such as the USA (formerly American Pride), Anima, Freestyle, Hitched and brand new packs including Fairies, Superheros, Nature and Zodiac packs—Zlango users are given more possibilities to turn the average message into an emotionally explosive conversation.

"By offering Charuca branded images accessible on the Zlango platform, we're able to more effectively connect consumers worldwide with their favorite characters through fun and engaging interactive activities, like text-messaging," said Robert Ferrari, CEO of Bare Tree Media. "We understand the value of brand engagement and fan loyalty, and are excited to partner with Zlango, leveraging  brand popularity to bring a new monetization channel to market."

Improved Facebook sharing capabilities and Sync Adapter features, designed to make transferring data between an Android and web services even easier, lets Zlango users communicate with participating brands like Charuca, the Walking Dead, Terminator and the Surfrider Foundation on both web and mobile properties. Performance improvements and an updated graphic interface make using the cross-platform mobile app a breeze for new and veteran Zlango users alike.  Zlango has also added consumer requested improvements to the Quick Replies feature which is a popup offering pre-composed replies without opening the app.

"With performance improvements and additions to our most powerful icons packs, Zlango users will find it easier than ever before to communicate with friends and family using the brands and image-rich icons they love," said Alex Frenkel, Vice President of Products, Zlango. "At the same time, brands like Charuca benefit from increased brand engagement and the ability to get fans engaged on messaging platforms, talking with and about their brand."

On the heels of its 1.25 billion text-messages exchanged mark, Zlango's continued growth is spurred by consumers' need to communicate in a more expressive and down-to-earth fashion. With support for more than 25 languages and deployment in over 20 countries, Zlango is increasingly becoming the preferred enhanced messaging service throughout the U.S., Europe, and Asia.

Useful links:
See demo of Zlango here.
Zlango can be downloaded for free from Google Play here.
See Zlango with the Virtual Goods store in action in this video demo here.
To learn more about Zlango unique text messaging solutions, visit www.zlango.com.

About Zlango

Zlango is leading the evolution of texting with image-rich, emotionally engaging messaging that reflects spoken language, slang and culture. Zlango enhances words with sequential illustrated icons, creating a better messaging experience. Localized for each market's language, slang and culture, Zlango's platform and niche themed packs and Skinz™, including The Walking Dead and Terminator 2 among other branded and exclusive packs of images for mobile messaging, are updated regularly with fresh new content. Zlango offer hundreds of unique icons and SkinZ™ for free, in addition to an exclusive range of premium content from the Virtual Store inside the Zlango messaging application. Zlango also enables image-rich updates direct to Facebook and Twitter via the 'Create' feature inside the application. Available direct to consumers in the US, and via major mobile operators and content providers around the world, Zlango supports hundreds of Android, Nokia Symbian, BlackBerry, and J2ME devices. Zlango is localized in 25+ languages across 20 countries and currently has over 5 million active users who send over 670 million mobile messages monthly in the US alone. For more information, visit www.zlango.com.

About Bare Tree Media

Bare Tree Media, a Boston MA based interactive entertainment company, connects brands to fans and digital communities through fun and engaging digital solutions. The company produces and publishes virtual branded goods, mobile apps, game console and iTV content based on licensed branded properties across global markets. Bare Tree Media's digital solutions allow fan-based communities to access and enjoy their favorite branded properties digitally anytime and anywhere. The company's digital portfolio consists of well-known properties within the world's top 100 licensed brands, including Hallmark's Hoops&Yoyo™, Hello Kitty®, Domo ®, The Three Stooges®, It's Happy Bunny(R), as well as new and emerging brands such as STOOP!D MONKEY, Skelanimals™, Charuca and Ohiya Friends. For more information go to www.baretreemedia.com, or contact us at [email protected] .

SOURCE Zlango