Zodiac Pool Systems, Inc. Selects Clearpoint Agency as Public Relations Agency of Record

SAN DIEGO, Jan. 18, 2012 /PRNewswire/ -- Clearpoint Agency, Inc., an award-winning public relations and marketing communications firm based in Encinitas, California, has been selected by international pool equipment company Zodiac Pool Systems, Inc. as its public relations agency of record. Clearpoint is responsible for enhancing brand recognition and engagement for the company and its family of brands, including Polaris®, Jandy® Pro Series, and Zodiac® products.

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Clearpoint is charged with managing media and public relations, including digital and social media, to increase awareness and support for key audiences in North America, including pool equipment dealers and consumers. The PR firm has already begun its work by facilitating its focused Positioning Program, consisting of internal perception audits, competitor research, messaging sessions, and a messaging platform.

The firm has launched social media consumer campaigns on Facebook, Twitter and YouTube for both the Zodiac and Polaris brands. It has also written numerous news releases, increased media relations outreach and submitted multiple contributed articles to industry publications as well as consumer publications.

"For a company as large as Zodiac, we needed a team who could field all media opportunities, grow and manage our social media presence, and provide expert PR strategy for our family of brands," said Michelle Baldwin, vice president of marketing at Zodiac. "Clearpoint has quickly launched numerous initiatives and gains momentum daily. We're looking forward to working with them to keep that momentum growing."

Zodiac Pool Systems is a leading global manufacturer of swimming pool and spa products. With a heritage of innovation, the company develops products that provide customers with a better life through design, quality, reliability and energy efficiency. Because of its high quality consumer products and its dealer loyalty program, Zodiac is the pool products provider of choice for millions of people worldwide.

With award-winning experience in both business-to-business and business-to-consumer public relations and marketing communications work, as well as social media expertise, Clearpoint has the right mix to help Zodiac target both its dealers and end-user consumers. The firm's international expertise is also an asset as the U.S. team must often coordinate with branches across multiple continents.

"Zodiac is an exciting account to manage because they are constantly innovating new, cool products as well as enhancing their customer support and best practices," said Beth Walsh, Clearpoint vice president. "We have a lot to work with and can integrate traditional branding, media and public relations with digital media and content strategies that will continue to build a strong identity and reputation for Zodiac and its family of brands."

About Clearpoint Agency, Inc.

Clearpoint Agency, an award-winning PR and marketing communications firm, provides messaging, PR strategy, media and industry analyst relations, content writing, social media and creative marketing tactics to clients in high-tech, financial services, consumer products, clinical research and e-commerce. Clearpoint has landed awards, speaking engagements and media coverage for clients in outlets such as Wall Street Journal, Washington Post, Wired, Pool & Spa News, Investment News, NBC, CBS, ABC, FOX and many more. Contact Clearpoint Agency to get your company the recognition it deserves. www.clearpointagency.com. Twitter: @ClearpointPR  Facebook: /ClearpointPRAgency

Contact:
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SOURCE Clearpoint Agency, Inc.