SAN DIEGO, Jan. 23, 2012 /PRNewswire/ -- Online Marketing Manager Eric Hill from Zodiac Pool Systems, Inc. will be speaking at AppForumDirect on January 24th from 1:00 to 2:00 pm in Las Vegas. The event will cover best practices in cross media marketing including personalized direct mail, marketing workflow automation, QR codes, personalized video, augmented reality, and social media, in order to increase marketing return on investment.
Hill's presentation, "Zodiac Pool Systems, Inc. Generates Leads with a Cross Media Marketing Platform," will discuss how Zodiac Pool Systems leveraged multiple marketing channels with consolidated effort to generate sales leads. Hill will be co-presenting with James Michelson, founder and principal, JFM Associates.
Hill will identify strategy and implementation as well as impart lessons learned from the cross media marketing platform, including:
How advertisement specific content improves conversion rates and lowers cost
How to reduce production time by utilizing a content management system to reutilize content
How to track by channel, measuring value and justifying ad spend
According to Michelle Baldwin, vice-president of marketing at Zodiac Pool Systems, Hill is an integral part of why Zodiac's brands are trusted by consumers and dealers alike.
"Zodiac is comprised of a family of brands that consumers and dealers know and trust. This trust is built on innovative and reliable products year after year. All of this is brought full-circle with sound marketing and messaging, and Eric is a large part of helping us do that. We're proud Eric will be sharing his extensive digital marketing success and technology experience from Zodiac."
About Zodiac Pool Systems, Inc.
Zodiac Pool Systems, Inc., a subsidiary of Zodiac Marine & Pool and a portfolio company of The Carlyle Group, is a global leader in swimming pool and spa products and services. The company's comprehensive family of brands and product lines are marketed under the leading brand names of Baracuda®, Jandy®, Nature2®, Polaris®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available.