NEW YORK, June 6, 2017 /PRNewswire/ -- Today Zola announced the appointment of Mike Chi as Chief Marketing Officer. Chi joins Zola from INTERMIX where he was the Vice President of Marketing and ecommerce, and responsible for all of the company's marketing activities including brand marketing, customer acquisition, customer relations management, social media, public relations, design and creative. Prior to INTERMIX, Chi was the Senior Vice President of the women's business at Gilt Groupe. Chi received his MBA from Columbia Business School and his BA from Brown University.
"Zola is an amazingly innovative company. I've been so impressed by the company's ability to balance innovation with a focus on the core mission of making the wedding registry and planning process an easier, more enjoyable experience," said Chi. "I am thrilled to join an incredible team who have shown that the wedding industry can evolve and adapt to the changing needs of today's couples and their guests."
Chi's appointment further fortifies the Zola executive team's deep retail credentials. The team is led by former executives at Gilt Groupe, Barnes and Noble, and Amazon among other notable brands. At INTERMIX, Chi also led the rapid growth of INTERMIX's ecommerce business and was responsible for ecommerce merchandising, operations and technology teams.
"Mike is a strategic partner with a deep understanding of reaching millennials, and integrating all aspects of the marketing mix," said Rachel Jarrett, President of Zola. "As millennials continue to move away from traditional retail and towards ecommerce experiences, Mike will lead the team to create further awareness of the Zola brand as the leading registry and wedding planning company for engaged couples, their friends and family."
Wedding registries are a $19 billion market annually, and the wedding industry is over $70 billion in the U.S. and continues to grow. Zola addresses this combined market, valued at over $90 billion.
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology. All in the service of love.