LONDON, September 5, 2011 /PRNewswire/ --
-Zoopla has launched a new campaign that will span national print and TV advertising; the campaign will be the company's biggest to date-
Following the success of its previous TV campaigns, which first began one year ago, Zoopla launched a new national print and TV advertising campaign on 1st September with the aim of continuing to build its brand awareness as the ultimate online destination for UK house hunters.
The latest campaign, to include both TV and print advertising, will follow the theme of previous campaigns and highlight Zoopla's market-leading mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in terms of both marketing spend and exposure.
Over the past year, Zoopla has more than doubled its national brand awareness to 49% of all UK adults, now second only to Rightmove for UK property portals*. And Zoopla.co.uk has seen record growth in traffic over the past 12 months, recording over 10 million visitors in July alone.
The new multi-million pound campaign is expected to further increase traffic to Zoopla.co.uk and deliver even more house price enquiries and exposure for its member agents and developers.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said: "We continue to make very significant investments to ensure that we are supporting the expectations of our members. We are delighted with the growth experienced over the past year and with the results we are delivering and Zoopla is now well on its way to becoming a household name."
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Zoopla.co.uk (http://www.zoopla.co.uk) is the UK's most comprehensive property website, focused on empowering consumers with the resources they need to make better-informed property decisions. We help our users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla.co.uk was founded on the principles of transparency and efficiency and everything we do aims to make the market more effective for both property consumers and professionals alike. Our mission is to provide the most useful online property experience by:
- displaying property listings along with value and price trend information
- providing rich property data and local market information in one place
- enabling users to search for property in a variety of customised ways
- Allowing users to engage with professionals via our tools like AskMe!
- building relationships between home owners and local estate agents
By combining free, instant value estimates for every UK home with sold prices, local market information and hundreds of thousands of properties available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate destination for property consumers to search for property and do their market research. Launched on 2008, we are the UK's fastest growing property website, now attracting over 7 million visits per month and are proud to have been awarded numerous accolades including being listed in the Top 10 UK Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies (Smarta 100) as well as being voted the UK's Best Property Portal (Daily Mail Awards).
Our unique features, like AskMe!™ and TemptMe!™ allow users to gain an insight into the market and discover information they won't find anywhere else. And our AskAnAgent feature has rapidly become one of the most valued sources of vendor leads for UK estate agents. We provide value estimates on every UK home - all 27 million - and calculate our estimates using a proprietary algorithm (secret formula) that continuously analyses millions of data points relating to property sales and home characteristics throughout the UK. Our estimates are constantly refined and updated daily, using the most recent data available and a variety of methodologies, in order to provide the most current and accurate value data on homes and areas across the UK.
Zoopla Ltd is a privately held company with a highly experienced and proven management team, backed by well-respected angel investors and leading venture capital firms Atlas Venture and Octopus Ventures.