SEATTLE, April 15, 2015 /PRNewswire/ -- Zooppa and mike's HARDER won Best Advertising Integrated Ad Campaign from the WMA's Internet Advertising Competition for the Design the Next Can campaign. mike's HARDER teamed up with Zooppa, the global content crowdsourcing platform, on a three part campaign, with a fourth on the way, to produce a series of graphic designs for their new seasonal flavors. The win was announced by the Internet Advertising Competition on April 7, 2015.
HARDER'S objective for the campaign was to promote the idea of co-creation and share ownership of the HARDER brand with its fans - HARDER already lets consumers choose the seasonal flavors through crowd-sourcing on its social media channels.
"mike's HARDER is our bolder, more kick-ass brand that takes flavor to the next level. The mike's HARDER brand is all about making things better, harder and more intensely flavorful, and to that end, we've invited consumers to co-create with us on our Collectibles series and 'choose HARDER'," says Sanjiv Gajiwala, VP of Marketing, Mike's Hard Lemonade, Co.
For each of their new flavors, Apple Firebomb, Dragon Fruit, and Jamaican Lemonade, Zooppa's creative community of 300,000 members were tasked with producing can artwork inspired by the flavor. The campaign generated 989 intricate and unique designs and served over 15 million impressions in the design process alone.
"Working with mike's HARDER on this campaign has been an enormous opportunity for Zooppa's community of graphic designers and an incredibly exciting adventure for us. This award reaffirms mike's HARDER as a leader in creative innovation," says Wil Merritt, CEO of Zooppa.
Zooppa and mike's HARDER will be launching a fourth installment of the campaign in 2015, the flavor of which will be announced on Zooppa.com and mike's HARDER channels soon.
Zooppa is the leading source of user-generated marketing content. With a creative community of 300,000 members, Zooppa works with global brands and their agencies to produce fresh, authentic, high-quality video and graphics content. Zooppa's social crowdsourcing platform offers brands and their agencies a cost-effective, strategic approach to engage consumers, build awareness, and gain marketplace insights worldwide. Zooppa's headquarters are in Seattle.
About Mike's Hard Lemonade Co.:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $1.7 billion flavored malt beverage category with the introduction of its groundbreaking mike's® hard lemonade. mike's® product line is comprised of premium malt beverages including mike's® hard lemonade, mike's® hard Apple Ale, mike's HARDER® lemonade, and mike's HARDER® punch. For more information, visit www.mikesharder.com.