ZORBZ, the World's First Self-Sealing Water Balloon, Makes Huge Splash by Turning up the Heat on Water Balloon Sales this Summer

AUSTIN, Texas, Aug. 18, 2014 /PRNewswire/ -- The water balloon has been the toy of the summer, and it all began with ZORBZ™, the world's first self-sealing water balloon. Hydro Toys, LLC® changed the way consumers view the water balloon when they launched ZORBZ in late May, which have been selling out at retailers ever since. By reinventing a familiar classic that has had little to no change in its construction or innovation in more than 60 years, ZORBZ Snap and Seal™ technology revolutionized the landscape of the water balloon marketplace.

ZORBZ self-sealing water balloons have seen incredible sell through at several major retailers, exceeding expectations that have led to securing major commitments from a multitude of national retailers for 2015. Along with ZORBZ's best-selling 50 and 100 count balloons, retailers in 2015 can now offer consumers an entire line of high-performance toys and accessories, including the reusable ZORBZ Replicator™ that can fill and seal 24 balloons in a matter of seconds- hundreds in just minutes! This affordable and reusable solution provides a no-waste way to keep the water balloon fun coming – creating years of entertainment. Visit ZORBZ's YouTube channel to get a sneak preview of the highly anticipated ZORBZ Replicator system.

"With tremendous consumer response that led to strong trial and an even greater repeat purchase, the ZORBZ brand is positioned for substantial growth in 2015," said Kendall Harter, Founder and CEO for Hydro Toys®. "This year we laid a strong foundation, focusing on releasing a highly innovative product in market that was not only cost effective, but also scalable to keep up with the consumer and retailer demands for years to come. As the pioneer in self-sealing technology, our overall goal as a company remains to stay one step ahead of the innovation curve, releasing new products and finding more engaging ways for consumers to play."

Hitting stores in early 2015, fans will discover a revolutionary line of high performance toys and accessories designed specifically around the ZORBZ brand, as well as the second generation ZORBZ water balloon with improved Insta-Seal™ technology. The exciting new ZORBZ Combat™ line consists of items designed to complement the ZORBZ Replicator System, such as a launcher, shield and trigger filler – creating the ultimate backyard battle ground. A  convenient Replicator Kit, which will include a 100 pack of our self-sealing ZORBZ water balloons, the reusable Replicator and a perfectly sized container for storing your water balloons, will also be available for purchase.

All ZORBZ water balloons are proudly made in the USA and biodegradable. 

Although retailers have been selling out of ZORBZ, consumers can still purchase limited supplies at Rite Aid stores (while supplies last) as well as on Amazon.com and FatBrainToys.com. 

 For more information on ZORBZ, visit www.zorbzwaterballoons.com.

About Hydro Toys, LLC: Hydro Toys®, part of the Blue Matrix Labs® family of brands, strives to provide innovative and creative play by developing world-class products that solve existing consumer problems. ZORBZ™, the introductory product for the brand, eliminates the frustration of tying water balloons and is the first self-sealing water balloon in market. ZORBZ's proprietary Snap and Seal™ technology creates a new standard for the water balloon and the water toy industry and has already made a splash with major retailers.  This unique innovation platform will serve as the baseline for all of Hydro Toys' future product development, including an upcoming line of high performance accessories. Hydro Toys is a privately held company based in Austin, TX.  For more information on where to purchase ZORBZ, please visit www.zorbzwaterballoons.com.

CONTACT: Crystal Cook 
Steel Branding
800.681.8809 Extension 557
Email 

Video - http://youtu.be/J2EpvxdEWeY 
Logo - http://photos.prnewswire.com/prnh/20140818/136814 
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SOURCE Hydro Toys, LLC