Zuri Group Global's Primarosa, Headed by Mr. Deepak Kamani Keen to Acquire New Rose Farms in Kenya
Sep 12, 2013, 07:06 ET
NAIROBI, Kenya, September 12, 2013 /PRNewswire/ --
Primarosa Flowers Ltd. (http://www.primarosaflowers.com), the floricultural arm of the illustrious Zuri Group Global, sits like a jewel in the crown of the multi-faceted conglomerate. One of the leading farms for rose cultivation, primarosaflowers.com is a success story built upon years of dedication, and focused expansion.
Primarosa's decade-long stint as premium rose cultivators has constantly seen up gradation and expansion. With an employee base of 1,600 professionals and an export base of global reach, Primarosa continues to further its expansion plans in the floriculture business. A growing demand and increase in popularity has helped Primarosa constantly propel itself to capture newer horizons. Mr. Deepak Kamani, Zuri Group's Vice-Chairman said, "we are keenly looking at acquiring many more new rose farms to add to its cultivation base and produce as well as invest in land conducive to the cultivation of high quality roses." Owner and cultivator of two expansive farms
THE ZURI FLOWERS
What began as an extension of the Zuri Group Global's multifarious activities in 2003, today has developed into an expansive business enterprise selling roses under yet another brand name - that of Zuri Flowers. Spearheaded by Mr.Deepak Kamani, Zuri Flowers has shot into the limelight, attracting the attention of its vast clientele and showcasing a distinct growth rate within a short time.
A much sought-after brand, The Zuri Flowers has sped towards instant popularity through its production excellence and mutually beneficial business partnerships that have borne fruition under the guidance of Mr. Deepak Kamani. A businessman of sharp acumen and vast experience, his perseverance has ensured a steep growth rate for Zuri Flowers and a global demand that exceeds that of the well-established Primarosa brand.
Immense attention is paid to the cultivation, production and presentation processes of Zuri Flowers. The flowers today commands a premium price due to its excellent crop production quality and visionary customer service, a milestone whose credit goes to the diligence of Mr. Kamani.
Mr.Deepak Kamani, Vice Chairman, Zuri Group Global,says, "Floriculture is a capital intensive business that requires a strong vision to bear fruit. It is imperative that innovation and cutting-edge technology go hand-in-hand to ensure returns, limit spoilage, maximise time and minimize effort. Know-how isn't limited to technological advances either. We, at Zuri Flowers place a premium on manpower training and sophisticated processes along with nurturing a work culture that propels mutual growth; that of the worker and the business as well as the industry as a whole." with this vision in mind Mr. Kamani now looks for acquisition of more rose farms.
ABOUT PRIMAROSA FLOWERS
A winner of several awards and certifications, the Kenya-based, Primarosaflowers.com brings to the global horticultural business a winning edge of advanced technology, crop management systems, high quality control systems, excellent quality and sensitized professional ethics. With two rose farms - The Prima Rosa Farm and The Zuri Farm, Primarosa Flowers Ltd. today exports 100 million roses to the UK, Middle East and Holland.
Over the decade, Primarosa Flowers has won several accolades and awards of global recognition. It is the proud recipient of the prestigious "GOLD AWARD" at the Chelsea Flower Show in London. It is also a member of the Flowers Label Program for ecologically conscious cultivation and business practices. It has been recognized by the Kenya Flower Council for high quality rose production and received compliance certifications from British Ornamental Plant Producers and FLO-CERT Gmbh.
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SOURCE Zuri Hotels
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