News from Added Value A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Dec 17, 2014, 14:00 ET The Battle Of The Brands: Winners And Losers In The Culture Wars

Added Value reveals the cultural vibrancy of over 70 brands from across fourteen sectors in its fourth annual USA Cultural Traction™ 2014...


Mar 20, 2013, 12:00 ET The Battle of the Brands: Winners and Losers in the Culture Wars

Added Value announces Cultural Traction 2013 Report Added Value reveals the cultural vibrancy of 160 brands, across fifteen sectors in its third...


Mar 20, 2013, 12:00 ET A batalha das marcas: vencedores e perdedores das guerras culturais

A Added Value desvenda a vibração cultural de 160 marcas, em quinze setores, em seu terceiro relatório anual "Cultural...


Mar 20, 2013, 12:00 ET Schlacht der Marken: Gewinner und Verlierer des Kulturkampfs

Added Value veröffentlicht "Cultural Traction"-Bericht 2013 In seinem heute veröffentlichten dritten jährlichen Cultural Traction™-Bericht 2013...


Mar 20, 2013, 12:00 ET La bataille des marques : les gagnants et les perdants des guerres culturelles

Added Value annonce le rapport Cultural Traction 2013 Added Value révèle la vitalité culturelle de 160 marques, à travers quinze secteurs dans...


Mar 20, 2013, 12:00 ET La battaglia dei marchi: chi vince e chi perde nelle guerre delle culture

Added Value annuncia il rapporto Cultural Traction 2013 Added Value rivela l'effervescenza culturale di 160 marchi in quindici settori, nel...


Mar 20, 2013, 12:00 ET La batalla de las marcas: ganadores y perdedores en la guerra de la cultura

Added Value anuncia el informe Cultural Traction 2013 Added Value revela la vitalidad cultural de 160 marcas, en 15 sectores en su tercer informe...


May 15, 2012, 09:05 ET WPP'S ADDED VALUE CONDUCTS GROUNDBREAKING CULTURAL TRACTION™ STUDY THAT RANKS BRANDS ACCORDING TO THE DEPTH OF THEIR VIBRANCY IN AMERICAN CULTURE

 Added Value, the global brand development and marketing insight consultancy, today revealed the results of its second-annual Cultural...


Apr 17, 2012, 08:00 ET Cheskin Added Value Becomes Added Value Cheskin to Reflect Greater Integration

Added Value, North America's leading brand development and marketing insight consultancy, today announces a change in name for its Cheskin Added...


Oct 04, 2011, 10:00 ET Added Value North America Grows with the Addition of Senior Hires in Creative Expression and Advanced Methods Innovation

Supporting its promise to deliver marketing inspiration, the brand development and market insight consultancy Added Value North America has...


Jun 20, 2011, 10:00 ET Award-Winning Hispanic Expert Joins Cheskin Added Value Intercultural Team

Cheskin Added Value continues to gain strong momentum with the addition of leading Hispanic expert Martin Cerda. Cerda, who founded and led the...


Jun 13, 2011, 10:00 ET Added Value Strengthens Depth in Technology, Intercultural and Qualitative Practices With Additional New Roles

Added Value, the brand development and market insight consultancy, is experiencing vigorous growth and building on its solid foundation in...


May 16, 2011, 09:00 ET Added Value North America Adds Offer Development Roles

Added Value North America is enhancing its brand development and innovation consulting services with new offerings and brand strategy tools, and is...


Dec 06, 2010, 09:00 ET Added Value Further Enhances Position in Brand Strategy & Innovation

With a commitment to a legacy of innovation for the world's most iconic brands, the brand development and marketing insight consultancy, Added...


May 24, 2010, 11:00 ET Added Value North America's Brand Development & Innovation Team Adds Three Senior Members

In response to growing client demand, Added Value has appointed three experienced brand development and marketing insight specialists to the senior...


Mar 02, 2010, 09:00 ET Added Value Charac+erLab(TM) Archetypes Go Live at ARF Re:think 2010

The Hero, the Explorer, the Lover and the Outlaw -- they all come alive at this year's Advertising Research Foundation conference, Re:think 2010,...


Dec 07, 2009, 10:30 ET Added Value Strengthens Commitment to Digital Innovation With Addition of New Senior VP

To address global client needs in digital marketing strategy and innovation, Added Value recently hired Peter Brine as Senior Vice President,...


Oct 05, 2009, 09:00 ET Added Value US Uses the Art of the Archetype to Bring Global Brands to Life

Following on Added Value Group's global announcement on September 29th of three new initiatives to help clients answer the tough...