News from affinity llc A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Dec 02, 2011, 03:14 ET Affinity Reports Dramatic Shifts in Magazine Readership

Today's magazine marketplace is no longer harnessed to the printed page. As publishers continue to aggressively leverage a variety of digital...


Nov 03, 2011, 10:07 ET Targeting Optimists: Print and Digital Magazine Readers View U.S. Economy Differently

Consumers' opinions about the U.S. economy are mixed. Almost one-third of American adults (32%) report that economic conditions will worsen over the...


Oct 26, 2011, 02:47 ET To Keep Pace With The Rapid Growth of Digital Magazine Platforms, Affinity's American Magazine Study to Report Quarterly Audience Estimates for Print and Digital Magazines

At the request of leading advertising agencies, Affinity's American Magazine Study will begin reporting total brand audience estimates for magazines...


Oct 12, 2011, 11:21 ET The Results of the Fall Fashion Issues Are In

The results of this year's September fashion issues are in and the findings clearly demonstrate that fashion is still a passion among print magazine...


Sep 13, 2011, 11:03 ET Digital Magazines New Showroom for Auto Advertisers

Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their...


Sep 08, 2011, 10:44 ET Zinio and Affinity Join Forces to Improve Analysis of the Digital Magazine Marketplace

Affinity, the syndicated magazine research company, and Zinio, the world's largest and most popular global magazine newsstand, today announced a new...


Aug 17, 2011, 12:49 ET Digital Readers Highly Engaged With Interactive Magazine Ads

While the majority of advertisers opt to run their static print creative in the digital editions of magazines, those marketers who are building...


Aug 08, 2011, 12:06 ET AMS Digital Magazine Scorecard

As consumers' media habits continue to evolve, magazine publishers are aggressively leveraging a host of digital channels to extend the reach of...


Jul 28, 2011, 10:13 ET New Study Reveals Generational Differences in Mobile Device Usage

Affinity's American Magazine Study reports that there are distinct generational skews in the profiles of eReader, tablet PC and smartphone owners....


Jun 28, 2011, 11:36 ET Affinity's American Magazine Study Integrates comScore Data to Enhance Audience Estimates Across Print and Digital Platforms

Affinity, the creators of the VISTA Ad Effectiveness Service, recently announced the release of the Spring 2011 wave of the American Magazine Study – ...


Jun 22, 2011, 10:13 ET Affinity's American Magazine Study Reports Total Reach of Magazine Brands

Affinity, creators of the VISTA Ad Effectiveness Service, released today the Spring wave of its expanded American Magazine Study, which now reports...


Feb 15, 2011, 04:25 ET Affinity Launches VISTA Digital

With publishers under increased pressure to document the effectiveness of their cross-platform advertising packages, Affinity announced today that...


Nov 30, 2010, 11:08 ET Magazine Readership Remains Strong According to Affinity's American Magazine Study

Affinity released today the Fall wave of its American Magazine Study, which reports magazine audience estimates for the country's leading...