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Sep 22, 2015, 12:39 ET New Chief University Training Center Provides Hands-On Learning Opportunities

Chief University, the training arm of Chief Automotive Technologies, has opened a new training center in Irvine, California. The training center is...


Sep 16, 2015, 12:43 ET New Chief Videos Show How to Properly Hold a Vehicle for Sectioning or Pulling

With more than 50 components, the Chief Automotive Technologies Structural Holding Package offers many ways to secure a collision-damaged vehicle to...


Aug 24, 2015, 01:43 ET Chief Introduces Online Leasing Tools to Help Customers Cost-Effectively Update Their Shops

Without advanced welders and the latest collision repair equipment, it can be difficult to properly repair today's vehicles. But buying new equipment ...


Jul 28, 2015, 04:42 ET Chief Adds Free Collision Repair Training Resources to Website

Chief Automotive Technologies has added best practices guides, how-to videos and other educational materials to its website, chiefautomotive.com, to...


Jul 13, 2015, 10:00 ET Chief Provides the Know-How and Equipment to Properly Repair Aluminum at NACE | CARS 2015

Chief Automotive Technologies will show NACE | CARS 2015 attendees how easy aluminum repair can be with the right equipment. NACE | CARS 2015 takes...


Jun 25, 2015, 05:30 ET New Instructors Bring Diverse Specialties to Chief University

The collision repair industry is evolving, and so is Chief University. In addition to introducing the Aluminum Damage Analysis and Repair Technology...


Jun 22, 2015, 01:22 ET Chief Expands Presence in Ontario with New Distributor

Chief Automotive Technologies has named Alu Autotech its dedicated distributor in Ontario. Alu Autotech is a new company staffed by technical...


Jun 15, 2015, 02:15 ET New Chief Dust Extractor Makes Repairing Aluminum Less Explosive

Chief Automotive Technologies introduces a dust extractor that collects and contains the harmful aluminum particles released when aluminum vehicle...


Jun 03, 2015, 09:30 ET Chief Continues Long-Standing Sponsorship of SkillsUSA Championship

For the 29th consecutive year, Chief Automotive Technologies will sponsor the Collision Repair Technology (CRT) Championship at the SkillsUSA®...


May 26, 2015, 12:21 ET New Chief Blog Highlights Latest Collision Repair Practices and Products

Collision repair professionals can learn about the latest industry news, techniques and equipment by following Chief Automotive Technologies' new...


Apr 24, 2015, 01:15 ET New Chief Fume Extractor Protects Body Shop Technicians from Weld Fume Particulates

Automechanika Chicago Booth #1402 -- As the perfect companion to its new line of welders, Chief Automotive Technologies introduces a heavy-duty weld...


Apr 22, 2015, 12:56 ET New Chief Rivet Gun Efficiently Bonds Aluminum and Steel

Chief Automotive Technologies introduces a self-piercing rivet gun for all common autobody riveting applications, including efficiently bonding...


Apr 13, 2015, 09:30 ET Richard Perry Named OEM and Strategic Account Sales Manager for Chief Automotive Technologies

Chief Automotive Technologies has named Richard Perry OEM and strategic account sales manager. Perry previously served as global repair product...


Mar 30, 2015, 02:25 ET Chief Automotive Technologies to Unveil New Fusion Product Line at Automechanika Chicago

Chief Automotive Technologies will introduce a significant expansion of its product line at Automechanika Chicago. In addition to the frame racks,...


Mar 17, 2015, 01:37 ET Chief University Introduces Updated, Interactive Design Based Repair Course

Chief University, the training arm of Chief Automotive Technologies and Elektron, has updated its popular Design Based Repair course to cover the...


Jan 14, 2015, 01:16 ET Find Collision Repair Equipment for Today's Vehicles in the Chief and Elektron Booth at NADA Expo

Dealers will find the structural repair equipment they need to properly repair collision damage on modern vehicles in the Chief Automotive...


Dec 29, 2014, 02:05 ET Chief University Introduces Aluminum Damage Analysis and Repair Technology Course

Chief University, the training arm of Chief Automotive Technologies and Elektron, introduces Aluminum Damage Analysis and Repair Technology. This...


Dec 16, 2014, 12:34 ET New Chief Holding Equipment Upgrades Existing Frame Racks to Properly Repair Collision-Damaged Vehicles

Chief Automotive Technologies' new Universal Structural Holding (USH) Clamp System lets shops upgrade existing frame racks from a variety of...


Oct 28, 2014, 05:00 ET SEMA Show Promotions from Chief, Elektron and Chassis Liner Include Free Equipment and Special Pricing

SEMA Show specials from Chief Automotive Technologies, Elektron® and Chassis Liner™ are now available. Through the end of the show, shops can take...


Sep 09, 2014, 06:08 ET Chief Redesigns Website to Make Collision Repair Equipment, Data and Training Easier to Find

Chief Automotive Technologies has redesigned its website to make it easier for collision repair professionals to find the equipment and information...


Aug 13, 2014, 01:35 ET As Vehicle Designs Evolve, Frame Racks and Measuring Systems Are More Important than Ever

The increasing use of aluminum and other "exotic" materials in vehicle design has led to evolving repair procedures. Long gone are the days of...


Aug 04, 2014, 01:47 ET Measure an Entire Vehicle for Better Repairs with New Chief LaserLock™ Upper Body Bar

Chief Automotive Technologies' newly redesigned Upper Body Bar is included with every LaserLock™ Live Mapping™ system, allowing users to measure a...


Jul 08, 2014, 09:30 ET Find What You Need to Repair Tomorrow's Vehicles Today from Chief and Elektron at NACE 2014

The Chief Automotive Technologies and Elektron booth (#20021) at NACE 2014 will serve as a one-stop shop for attendees looking to outfit their...


Jul 02, 2014, 05:31 ET Upgrade Your Measuring System without Worry with Free Chief Tech Support

Learning how to use new collision repair equipment can take time. In order to smooth the process and keep body shops running as efficiently as...


Jun 23, 2014, 02:31 ET Update Your Frame Rack with New Holding Package from Chief

Modern vehicles manufactured with aluminum and other "exotic" materials require an updated approach to collision repair. Fortunately, the new...