Chief Adds Free Collision Repair Training Resources to Website helps customers keep up with evolving industry

Jul 28, 2015, 16:42 ET from Chief Automotive Technologies

MADISON, Ind., July 28, 2015 /PRNewswire/ -- Chief Automotive Technologies has added best practices guides, how-to videos and other educational materials to its website,, to help collision repair professionals keep up with the evolving industry.

Photo -

"In the rapidly changing collision repair field, you have to continually educate yourself to stay ahead of the curve," says Bob Holland, director of collision sales in North and South America for Chief parent company Vehicle Service Group (VSG). "Discovering new techniques or learning how to get the most out of your equipment can help make your shop more efficient. The educational materials we've added to are available at any time for free, making it easier than ever to stay on top of the latest industry advancements."

Much of the new educational content at focuses on the hot topic of aluminum repair. Chief's aluminum repair equipment page includes information about aluminum-compatible holding, pulling and welding tools, plus the Aluminum Industry Terms Guide, a primer on aluminum terminology like "GMA," "PNGV" and "heat shrinking."

Other educational material on the Chief site was created to provide customers with a broader understanding of current vehicle design and the tools and techniques needed to repair modern vehicles. The Collision Dynamics Guide shows how the forces involved in a collision travel beyond the point of impact, and how the whole vehicle structure can be compromised by a collision. In order to ensure no "hidden" damage goes unnoticed, each vehicle should be measured with an advanced Live Mapping system, a process outlined in Chief's Measuring Equipment Basics guide.

While the evolution of vehicle design has led to an increase in sectioning and parts replacement, the traditional frame rack remains an integral part of the repair process. visitors can learn about securely holding a vehicle with a frame rack by downloading the Anchoring Concepts guide. They can also view a series of videos on Chief's structural holding page to see how Structural Holding Package components can be used to create a wide variety of holding points.

Shop owners and technicians can also keep up with the latest industry developments by checking out Chief's new "Collisionology" blog at, or following Chief on Twitter,, and Facebook, Additional videos are available on Chief's Vimeo channel at

About Chief Automotive Technologies

Chief Automotive Technologies, a Vehicle Service Group (VSG) brand, is one of the world's largest manufacturers of high-quality collision repair products and services. The Chief product line includes frame-pulling equipment, vehicle-anchoring systems, measuring systems, vehicle frame specifications and fusion equipment including welders, rivet guns and fume extractors. Chief is also a leading provider of comprehensive training on structural analysis, measuring, collision dynamics, aluminum repair, and design based repair.

VSG comprises nine global collision repair and vehicle lifting brands: Chief Automotive Technologies, Elektron, Rotary Lift®, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing facilities on three continents.

SOURCE Chief Automotive Technologies