News from cmo council A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Oct 15, 2019, 08:00 ET New Growth Guidance Center Launches With Strategic Brief On How To Innovate And Scale Performance

With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be...


Jul 25, 2019, 08:00 ET Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels

It's official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers...


Jun 11, 2019, 08:00 ET Lack-Luster Localization Prompts Chief Marketers To Re-Examine Global Ops And Realign Agency Dynamics

Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized,...


Jun 05, 2019, 08:00 ET Live Data Is Now The Lifeblood For Telco Value Creation

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, the current...


Mar 21, 2019, 08:00 ET Chief Marketers Identify Strategic Areas Of Focus For 2019

A global audit of chief marketers indicates a resolute intention to being active advocates and agents for marketing technology migration, digital...


Feb 26, 2019, 08:00 ET Chief Marketers Worry Customer Data Science Reliance Might Detract From A Humanized Brand Experience

Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel ...


Jan 29, 2019, 08:00 ET Telco Marketers Report Big Appetite For Live Data Insights To Add Customer Value And More Relevant Digital Services

While possessing a vast abundance of ever-multiplying customer data, the world's leading wireless network operators and communications service...


Jan 23, 2019, 08:00 ET GlobalFluency Teams With AI Leader Aggregage To Bring Customized Content Curation At Scale To Its Global Executive Affinity Networks

Two highly successful executive affinity groups today announced a partnership to massively scale personalized information delivery to their global...


Dec 18, 2018, 08:00 ET Brands Are Hard Of Hearing In Europe When It Comes To Customer Listening Through Social Media Channels

Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are...


Dec 12, 2018, 08:00 ET College Students To Benefit From Donation Of Marketing Insight Service By The CMO Council

The Chief Marketing Officer (CMO) Council has launched a December donation program to give the gift of marketing insight to an aspiring marketer...


Nov 20, 2018, 08:00 ET CMO Council Partners With Australian Marketing Institute

Australia's pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO)...


Nov 05, 2018, 10:00 ET CMO Council Launches New Destination For Marketing Insights And Information

he Chief Marketing Officer (CMO) Council has announced the launch of the Insight Center (www.cmocouncil.org/insight-center), a new subscription...


Sep 27, 2018, 08:00 ET CMO Council Explores State Of MarTech With Domain Experts

Back in 2011 Scott Brinker, editor of the Chief Marketing Technologist Blog, created a graphic representation of the marketing technology (MarTech)...


Sep 26, 2018, 08:00 ET Tech Innovation Helps Deal-Driven Travelers Take Off

If you are one of the hundreds of millions of people worldwide who will fly this year, your travel choices and selections are being influenced by the ...


Sep 05, 2018, 08:00 ET Marketing Leaders Embrace GDPR As Path To Trust And Improved Experiences As Compliance Laggards Shirk Responsibility And Fail To Champion Change

While some organizations saw the May 25 enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance,...


Jul 10, 2018, 08:00 ET New Research Highlights AI's Emerging Role As Catalyst For Harvesting And Unifying Disparate Data Essential To Customer Engagement

Whether you're an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction,...


May 24, 2018, 08:00 ET CMO Council Reveals How Big eCommerce Communities Are Advancing Digital Marketing Uptake By Brands

With global eCommerce communities now accounting for more than half of the $500 billion spent by consumers online in North America alone, marketers...


May 23, 2018, 08:00 ET New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role And Fully Embrace Growth Driver Mandate And Revenue Strategy Leadership

A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are...


May 21, 2018, 08:00 ET Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies

Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay,...


May 15, 2018, 08:00 ET A Decade Later, CMOs Still Struggling To Optimize Routes To Revenue

Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of ...


May 10, 2018, 08:00 ET CMO Council Teams With CabinetM To Launch New Solution Sourcing Center To Help CMOs Acquire, Deploy And Manage Marketing Technology

Working to reduce the pain and increase the gain of marketing technology acquisition and deployment, the Chief Marketing Officer (CMO) Council will...


Dec 21, 2017, 07:00 ET CMO Council Explores $10 Trillion Informal Economy, Ripe Opportunity For Digital Transformation

Who is going to win the race to digitally transform the world's informal economy? The Chief Marketing Officer (CMO) Council raises this question in...


Oct 10, 2017, 08:00 ET Consumer Durable Manufacturers Less Committed To Product Ownership And Aftermarket Service Than Retail Partners

The customer aftermarket has become an afterthought for makers of home appliances, power tools, consumer electronics and other durable goods....


Sep 26, 2017, 08:00 ET Marketers Taking Active Steps To Safeguard Digital Advertising As Programmatic Media Buying Raises Consumer Concerns

The Chief Marketing Officer (CMO) Council and Dow Jones today released detailed findings of extensive research undertaken this year on the impact of...


Sep 19, 2017, 08:00 ET Sales And Marketing Need To Step Up And Own Organization-Wide Customer Experience Strategy Says New CMO Council Study

Delivery of true, multi-channel customer experience has become the latest area where sales and marketing leaders are testing the boundaries of their...