News from Direct Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Oct 14, 2013, 10:00 ET DMA Announces Groundbreaking Economic Study On Value Of Data At DMA2013

Data-Driven Marketing Economy adds $156 Billion in Revenue to the U.S. Economy, Fuels More than 675,000 Jobs in U.S. The Data-Driven Marketing...


Jan 10, 2013, 16:04 ET California Mobile Privacy Guidelines Don't Speak for Internet Community

Leading Internet associations criticize California AG for lack of buy-in and process on critical policy issue A coalition of the nation's...


Jan 10, 2013, 12:06 ET Linda A. Woolley Takes DMA Helm as President and CEO

 The Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven...


Oct 15, 2012, 12:56 ET DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote

Ground-Breaking Initiative 'Sets the Record Straight' on the Benefits of Data-Driven Marketing  The Direct Marketing Association's (DMA)...


Oct 02, 2012, 08:50 ET DMA Appoints Stephanie Miller Vice President, Member Relations

Newly-Created Position Champions Marketers; Provides Deeper Engagement The Direct Marketing Association (DMA), the world's largest trade...


Jan 19, 2012, 10:34 ET DMA Seeks Sizzling Marketing Stories

  Proposals Sought for Top New Conference  Are you a marketing trail-blazer with a great story to tell?  Are you on the...


Dec 12, 2011, 12:30 ET DMA Appoints David Evans Senior Vice President, Content & Experience

  Underscores Organization's Influence Across Global Marketplace  The Direct Marketing Association (DMA), the world's largest...


Jul 26, 2010, 11:21 ET Direct Marketing Association Announces New Chief Executive Officer

The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced...


Jul 29, 2009, 13:00 ET Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'

The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for...


Aug 13, 2008, 01:00 ET DMANF Recognizes Operation Smile as 2008 Nonprofit Organization of the Year

NEW YORK, Aug. 13 /PRNewswire-USNewswire/ -- The Direct Marketing Association's Nonprofit Federation (DMANF) today announced that Operation...


Aug 06, 2008, 01:00 ET Forest Ethics Report Could Help Clear Cut Jobs

NEW YORK, Aug. 6 /PRNewswire/ -- The Direct Marketing Association issued the following statement in response to a report released by Forest...


Jan 08, 2008, 00:00 ET Direct Marketing Association (DMA) Unveils Free Online Service

NEW YORK, Jan. 8 /PRNewswire-USNewswire/ -- The Direct Marketing Association (DMA) today announced plans to enhance DMAChoice, with the latest...


Oct 16, 2007, 01:00 ET Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power Of Direct Marketing' Report Unveils

CHICAGO, Oct. 16 /PRNewswire/ -- Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM)...


Oct 15, 2007, 01:00 ET Direct Marketing Association Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust

CHICAGO, Oct. 15 /PRNewswire/ -- The Direct Marketing Association (DMA) announced today its "Commitment to Consumer Choice" (CCC) guidelines...


May 23, 2007, 01:00 ET DMA Asks Marketers to Benchmark Environmental Performance

BOSTON, May 23 /PRNewswire/ -- Recognizing that making environmentally responsible decisions is increasingly important from a social, economic,...


May 23, 2007, 01:00 ET DMA Encourages Catalog & Direct Mail Recycling

WASHINGTON, May 23 /PRNewswire/ -- The Direct Marketing Association (DMA) has launched a major new initiative to encourage consumers to recycle...


Mar 02, 2007, 00:00 ET DMA Calls on Members to Protest Exorbitant, Unexpected Postage Rate Recommendations

WASHINGTON, March 2 /PRNewswire/ -- When the Postal Regulatory Commission (PRC) issued its recommendations for postage rate increases on...


Sep 27, 2006, 01:00 ET DMA Urges Congress to Pass Postal Reform

WASHINGTON, Sept. 27 /PRNewswire/ -- As negotiations continue in developing a conference agreement on postal reform legislation, the Direct...


Dec 20, 2005, 00:00 ET DMA Encouraged By FTC Report on CAN-SPAM Effectiveness

WASHINGTON, Dec. 20 /PRNewswire/ -- As the Federal Trade Commission announced today in its report to Congress on the effectiveness of the...


Dec 13, 2005, 00:00 ET DMA Commends FTC on Do Not Call Enforcement

WASHINGTON, Dec. 13 /PRNewswire/ -- The National Do Not Call Registry, in effect since October 2003, has allowed millions of Americans to express...


Nov 21, 2005, 00:00 ET Add Adventure to the Holidays With Specialty Travel Gifts

NEW YORK, Nov. 21 /PRNewswire/ -- Pack those bags! This year, it's all about the getaway! Travel gifts add a sense of adventure to the...


Nov 15, 2005, 00:00 ET Specialty Catalogs and Web Sites Offer 1001 Pet Delights

NEW YORK, Nov. 15 /PRNewswire/ -- The holidays are a great time to say "Thanks for being you" to your best friends, be they large, small, short-...


Nov 10, 2005, 00:00 ET Gifts for Every Hobby Abound Online and in Catalogs

NEW YORK, Nov. 10 /PRNewswire/ -- Don't be daunted by gift shopping for a family hobbyist. There are online merchants for just about any pastime...


Nov 10, 2005, 00:00 ET Out-Do the Elves With Toys From Web Sites and Catalogs

NEW YORK, Nov. 10 /PRNewswire/ -- Forget Santa's workshop: this year, you have the inside track to the best toys and games on earth. And their...


Nov 10, 2005, 00:00 ET Find Him That Perfect 'Guy' Gift Online and in Catalogs

NEW YORK, Nov. 10 /PRNewswire/ -- You're determined to show him he's Number One this year by giving him that gift he's always wanted. But, how...