News from General Sentiment A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Aug 17, 2011, 10:38 ET General Sentiment Launches TV Brand Match Technology That Offers Insight Into the Best Brand Matches for Any TV Program or Network

General Sentiment launched its new TV Brand Match technology today that discovers what viewers actually care and talk about, thus providing the...


Dec 17, 2010, 11:52 ET Google Calls General Sentiment's Technology a 'World-Class Sentiment Analysis System'

Internet Technology superpower Google has implied ownership of Sentiment Analysis technology actually owned by media measurement technology firm...


Sep 14, 2010, 17:31 ET Mad Men, Family Guy Top Shows for Online Audience Involvement and Commitment

AMC hit show Mad Men was the top show in General Sentiment and Q Scores' inaugural Prime-Time Television Audience Evaluation Report (TVAER). Mad...


Jul 20, 2010, 13:07 ET Apple Steals Top Spot in Q2 Media Impact Value Ranks, Overtaking Google

Media measurement technology firm, General Sentiment, has released its quarterly Top-20 report highlighting the brands that made the biggest media...


Jun 21, 2010, 11:18 ET BP Brand Value Plunges by Almost $1 Billion

General Sentiment Media Value Report BP has lost nearly a billion dollars in online brand value since the April 21st explosion on the Deepwater...


May 26, 2010, 16:57 ET General Sentiment Releases a Special Edition American Idol Media Value Report

Report Predicts Idol Winner Technology firm General Sentiment is proud to announce the release of its American Idol Media Value Report. Utilizing...


May 06, 2010, 10:14 ET General Sentiment Media Measurement Dashboard (MMD)Transforms Marketing Research Landscape

Take Advantage of Free Trial Technology firm General Sentiment today unveiled its Media Measurement Dashboard (MMD), the most advanced technology...


Feb 17, 2010, 14:51 ET Super Bowl Advertisers: Online Winners and Losers

General Sentiment today released a special edition of its Media Value Report that ranks 2010 Super Bowl in-game advertisers, and lists the top...


Feb 08, 2010, 14:01 ET 20 Highest-Valued Brands Announced

General Sentiment's Media Value Report Ranks Reputation and Exposure General Sentiment has released its Fourth Quarter Media Value Report, a...