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Jun 17, 2019, 10:01 ET Jose Cuervo Pays Homage to its 250-Year History with new "Father of Tequila" Campaign

Jose Cuervo Tradicional® – the original 100% blue agave tequila – announced today the launch of an aptly timed campaign that puts the heritage and...


Oct 07, 2015, 11:02 ET Jose Cuervo Takes L.A. Rock N' Roll Fans For Ride On "Tequila Sunrise Bus Tour" To Celebrate Special Edition 'The Rolling Stones' Bottles

Today, Jose Cuervo is taking Los Angeles fans for a ride through rock n' roll history on the 'Tequila Sunrise Bus Tour,' a rolling party to The...


Aug 08, 2012, 12:49 ET José Cuervo Tradicional celebra la cultura latina e inspira a artistas en toda la nación con el Tradicional Mural Project

Como parte de la larga historia de José Cuervo en apoyar a las artes y la cultura Latina, -- el tequila super premium número uno Mexicano y la misma...


Aug 08, 2012, 12:13 ET Jose Cuervo Tradicional Celebrates Latin Culture and Inspires Artists Nationwide Through the Tradicional Mural Project

As part of Jose Cuervo's long history of supporting the arts and Latin culture, Jose Cuervo Tradicional – Mexico's No. 1 super-premium tequila and...


Apr 19, 2012, 12:35 ET Jose Cuervo and IMG Announce 2012 Jose Cuervo Pro Beach Volleyball Series Schedule

The sun, sand and sweat of the Jose Cuervo Pro Beach Volleyball Series returns to the beach. The highest-paying and most-attended tour in the country ...


Jul 26, 2011, 12:35 ET Jose Cuervo 'Locks In' Pro Beach Volleyball; Vows Against a Lockout

Fed up with news of labor disputes among professional sports leagues, Jose Cuervo, the world's largest producer of Tequila and title sponsor of the...


Jul 01, 2011, 07:32 ET Jose Cuervo Toasts Takeru Kobayashi: Who Needs an Official Contest to be a Legend?

Upon hearing that Takeru Kobayashi, arguably the most legendary competitive eater in history, is not permitted to participate in the annual Fourth of ...


Apr 04, 2011, 08:06 ET Less is More: Jose Cuervo Serves up an Under 100-calorie Ready-to-serve Light Margarita

Jose Cuervo, the leader in innovation for premium ready-to-serve Margarita cocktails, today announces the launch of Jose Cuervo Authentic Light...


Oct 27, 2010, 07:53 ET All Bets Are Off as CuervoGames National Finals Takes Over Las Vegas

After nearly a year of sweat, tears and tequila, it all comes down to one weekend as the CuervoGames National Finals go live in Las Vegas on Oct. 30, ...


Jun 07, 2010, 01:18 ET Jose Cuervo Finalizes Its Roster of Stars for Soccer Celebrations Across the United States

Jose Cuervo, the world's first tequila maker, will celebrate the highly anticipated kick-off of the most important international soccer tournament on ...


May 11, 2010, 02:26 ET Jose Cuervo to Commemorate the Mexican National Soccer Team as It Finalizes Its United States Tour

Jose Cuervo, the world's first tequila maker, will celebrate with 70,000 others the Mexican National Soccer Team's last game in the United States...


Mar 08, 2010, 07:30 ET Jose Cuervo Unveils Artwork For 2010 Ultra-Premium Reserva de la Familia Packaging

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo...