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Aug 06, 2018, 09:11 ET Lexicon Branding continues to develop category-changing brand names in 2018, including new corporate names for Philips Lighting and Verizon's app-based wireless provider

Lexicon Branding's goal is to continue to be the leader in brand naming, creating noteworthy names widely recognized by consumers. Q1 and Q2 of 2018...


Feb 21, 2018, 09:07 ET Are All the Good Names Taken?

A recent article in the Harvard Law Review states that the universe of brand names is becoming finite. Others believe that "all the good names are...


Feb 08, 2018, 01:14 ET Lexicon Branding Finds Searchability Is The Most Important URL Metric

Among the many challenges of creating a new name for a product or business, getting the URL is often one of the most difficult. With over 130 million ...


Sep 11, 2014, 08:30 ET Lexicon Branding Helps Isis Wallet Becomes Softcard

What happens when an extremist group known for committing brutal acts of violence uses the same name as your company? According to David Placek, the...


Aug 13, 2014, 09:00 ET Lexicon Branding Reveals How To Survive A Panda "Attack"

Pandas, penguins and hummingbirds typically evoke warm, feel – good thoughts. That is unless your company misses out on valuable web traffic after...