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Jun 28, 2016, 09:00 ET MRC Issues Guidelines For Measuring Viewable Impressions In Mobile Web And Mobile In-App Environments

The Media Rating Council (MRC) – the non-profit industry association whose mission is to secure for the media industry and related users audience...


Nov 17, 2015, 12:38 ET Media Rating Council Issues Final Social Media Measurement Guidelines

Today, the Media Rating Council (MRC) issued the Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods,...


Nov 12, 2015, 12:47 ET Media Rating Council Issues Industry Update On Mobile Viewable Impression Measurement

Today, the Media Rating Council (MRC) issued an update on the status of Mobile Viewable Impression Measurement. Since issuing the Interim Guidance on ...


Oct 27, 2015, 09:30 ET Media Rating Council (MRC) Issues Final Version Of Invalid Traffic Detection And Filtration Guidelines Addendum

The Media Rating Council today issued the final Invalid Traffic (IVT) Detection and Filtration Guidelines, Version 1.0. The IVT Guidelines seek to...


Sep 15, 2015, 01:04 ET Media Rating Council Issues Social Media Measurement Guidelines For Public Comment Period

Today, the Media Rating Council (MRC) announced that the Social Media Measurement Guidelines are now available for public review and commentary. The...


Aug 18, 2015, 03:24 ET Media Rating Council Updates Viewable Ad Impression Measurement Guidelines

The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified ...