News from MGA Entertainment, Inc. A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Dec 12, 2017, 08:00 ET L.O.L. Surprise Tots Dolls Now the #1 Toy of the Year in the United States

MGA Entertainment (MGAE), one of the world's leading privately held toy and family entertainment companies, announced today that L.O.L. Surprise...


Oct 05, 2017, 09:00 ET MGA Entertainment Announces 2017 Hot Holiday Toys & Top 5 "Gifts to Get Before They're Gone"

MGA Entertainment, Inc (MGAE), one of the world's leading privately held toy and family entertainment companies, boasts the most-wanted toys for...


Sep 26, 2017, 08:00 ET MGA Entertainment Launches World's First-Ever Unboxing Video Booths, Gives L.O.L. Surprise! Fans in 15 Cities the Opportunity to Become the Next Internet Sensation

MGA Entertainment (MGAE), one of the world's leading privately held toy and family entertainment companies, will launch the world's first-ever...


Sep 08, 2017, 18:32 ET MGA Entertainment Celebrates its Leading S.T.E.A.M.-Based Franchise for Girls and a New Season of the Netflix Original Series Project Mc2

MGA Entertainment Inc. ("MGAE"), one of the world's leading privately held toy and family entertainment companies, celebrated the premiere of...


Dec 07, 2016, 10:30 ET OMG! Every Day Is A Holiday With New L.O.L. Surprise!™ Toy

L.O.L. Surprise!™ unwraps the internet phenomenon of unboxing IRL with seven layers of surprise to discover! Just like unwrapping any...


Nov 21, 2016, 12:30 ET Popular Collectibles Brand Num Noms™ And Acclaimed S.T.E.A.M. Franchise Project Mc2™ In The Running For 2017 TOTY Awards

Num Noms™ and Project Mc2™, two brands from the portfolio of the world's leading private toy company, MGA Entertainment, Inc., have been selected...


Nov 15, 2013, 13:30 ET Little Tikes® Promotes Early Learning and Interaction With Newly Redesigned Website & Tagline

MGA Entertainment's iconic brand Little Tikes® – a pioneer in children's products since 1969 – announced today a website...


Nov 12, 2013, 12:00 ET MGA Entertainment Plays To Win; Adds New Senior Talent To Accelerate Growth

 MGA Entertainment, Inc. (MGA) – the country's largest, independently owned toy company – announced today the addition of three...


May 28, 2013, 13:47 ET Calling All REAL BRATZ GIRLS! Send In Your Video And Share Your Story!

 Do you know a girl or young woman who pushes the boundaries…stands up for their passions…sees the impossible and makes it...


Feb 13, 2012, 18:42 ET Lalaloopsy™ Hailed as Hottest Holiday Toy for Second Straight Year

 American International Toy Fair -- Since taking the world by storm in 2010, MGA Entertainment's whimsical Lalaloopsy™ dolls have...


Feb 13, 2012, 18:37 ET Little Tikes Expands Into Construction Play With Launch of TikeStix™

 American International Toy Fair -- Prepare to use your imagination and play in a BIG way as Little Tikes...


Feb 10, 2012, 17:12 ET MGA Entertainment Steps Up Fight Against Cancer

 American International Toy Fair -- Today, MGA Entertainment announced its commitment and support to the fight against cancer by...


Nov 17, 2011, 12:35 ET MGA Launches Lalaloopsy™ Into the Entertainment Universe!

Buoyed by sold-out sales and outstanding reviews for the second year in a row, the powerful Lalaloopsy™ brand buzz continues as MGA...


Oct 06, 2010, 17:02 ET MGA Entertainment's Statement in Response to Innovation First Lawsuit

MGA Entertainment, Inc. learned yesterday through press reports that Innovation First has filed a lawsuit against MGA in Texas based on alleged...


Jul 21, 2010, 15:06 ET MGA's Award-Winning Moxie Girlz™ Sees Brand Expansion in 2010

Buoyed by strong sales and a myriad of prestigious awards, MGA Entertainment today announced plans to expand its popular inspirational Moxie...


Jul 19, 2010, 14:49 ET MGA Entertainment Invites You to Enter the Magical World of Bitty Buttons™

MGA Entertainment, Inc. (MGA), a worldwide leader in the toy industry, today announced the launch of Bitty Buttons™, a unique and whimsical...


Feb 15, 2010, 13:38 ET THE LEGEND OF NARA BEGINS... MGA Entertainment Goes Buggy This Fall With the Launch of an All-New Boys' Property for Ages Six and Up

What's the buzz?  MGA Entertainment announces its entree into the world of boys' toys with the Fall 2010 launch of The Legend of Nara™,...


Feb 11, 2010, 14:07 ET BRATZ(R) Are Back - Bigger and Better Than Ever!

In celebration of the 10th Anniversary milestone of its hottest franchise, MGA Entertainment is poised to launch a new edition of BRATZ®...


Sep 15, 2009, 09:00 ET MGA Entertainment Celebrates the Importance of Friendship With a New Doll Line, BFC, Ink.(TM)

With kids back in school, many old friends are reuniting and some new friendships are just beginning. Today, MGA Entertainment, Inc. (MGA), a...