News from PEDIGREE Brand A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Oct 09, 2017, 09:00 ET PEDIGREE® Brand Uses New Facebook Camera Effect Platform To Raise Awareness For Pet Adoption

National Adopt a Shelter Dog Month kicked off this October, and to help raise awareness for the cause, the PEDIGREE® brand has teamed up with...


Nov 04, 2016, 11:47 ET PEDIGREE® Casts "A Vote For Good"

During a time that our country is very much divided, the PEDIGREE® Brand has released a new video as a part of their FEED THE GOOD™ campaign that...


May 12, 2016, 09:00 ET A Formerly Homeless Dog, His Adopted Human Owner and a Big Huge Tour Bus are Raising Awareness for Rescue Dogs and "Free Days with George"

 Bestselling author Colin Campbell and one very big dog named George kicked off a nationwide tour on Tuesday, May 3rd in New York to coincide...


Jan 28, 2016, 08:00 ET PEDIGREE® Brand Shows What It Takes To Be A Puppy Bowl Puppy With Playful Video Series

This February, anticipation will build, training will kick into high gear, and the cuteness level will explode, as we all await the other big game...


Feb 07, 2014, 18:07 ET PEDIGREE® Brand Creates 'Look Back' Facebook Video for Dog-Loving Fans

The PEDIGREE® Brand was inspired by all the touching 'look back' videos in honor of Facebook's 10th anniversary – so they created the...


May 16, 2013, 13:14 ET Dog Lovers Voted: Detroit/Flint, Mich. And Erie, Pa. Join The PEDIGREE® Feeding Project

 After nearly five months of evaluating nominations and tallying votes, PEDIGREE® Brand is announcing today the two newest communities...


Mar 28, 2013, 13:22 ET Thousands Of Dog Lovers Shine A Spotlight On Their Communities

PEDIGREE® Brand is announcing today the five communities moving forward in the PEDIGREE® Feeding Project: Choose the Next Communities...


Feb 06, 2013, 09:00 ET From Your Date To Your Dog, Make Sure Everyone Has Fresh Breath This Valentine's Day

 There's probably a reason why February is considered Oral Care Month: come Valentine's Day, there sure is a lot of smooching going on. And to...


Jan 22, 2013, 09:00 ET Miranda Lambert And PEDIGREE® Brand Join Forces To Help Find Loving Homes For More Shelter Dogs

Grammy award-winner Miranda Lambert knows what it takes to record a number-one album – she's had four of them. And as a mom to six adopted...


Nov 05, 2012, 12:44 ET PEDIGREE® DENTASTIX® Fresh Treats Now Help Fight "Dog Breath"

The PEDIGREE® DENTASTIX® product line now offers a new product to combat an often over-looked - and sometimes embarrassing - canine...


Sep 27, 2012, 14:50 ET PEDIGREE® Brand Launches The PEDIGREE® Feeding Project to Help More Dogs Find Loving Homes

More than four million dogs enter shelters each year, and they don't always get the nutrition they need. That's why PEDIGREE® Brand is...


Jun 21, 2010, 09:00 ET PEDIGREE(R) Food for Dogs and Hallmark Channel Team Up to Help Raise Awareness for Homeless Pets

Hallmark Channel and the makers of PEDIGREE® Food for Dogs have shaken paws over a new partnership to help raise awareness of the issue of...


Feb 08, 2008, 00:00 ET Video: Kate Walsh Opens the PEDIGREE(R) DOGSTORE in Times Square to Help Shelter Dogs Find Loving Homes

NEW YORK, Feb. 8 /PRNewswire/ -- PEDIGREE(R) Food for Dogs officially opened the doors to the PEDIGREE(R) DOGSTORE in Times Square today with...


Feb 07, 2008, 00:00 ET Kate Walsh Opens the PEDIGREE(R) DOGSTORE in Times Square to Help Shelter Dogs Find Loving Homes

NEW YORK, Feb. 7 /PRNewswire/ -- PEDIGREE(R) Food for Dogs officially opened the doors to the PEDIGREE(R) DOGSTORE in Times Square today with...