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Feb 13, 2015, 07:25 ET PRS Releases "Starting with the Shopper"

Scott Young, President of Perception Research Services (PRS), is pleased to announce the release of his latest book, titled "Starting with the...


Dec 20, 2013, 10:28 ET Shopper Research Shows Concern for the Environment Is Universal, But Attitudes and Behaviors Differ By Country

Perception Research Services (PRS), a packaging and shopper research firm, recently conducted a survey among 1,515 shoppers across Germany, China,...


Dec 04, 2013, 12:54 ET "Made in the USA" Matters to Shoppers - Including Millennials

Results from the latest shopper research survey conducted by Perception Research Services (PRS) indicate that shoppers are motivated by "Made in the...


Aug 21, 2013, 05:12 ET PRS Unveils a Retail Innovation & Research Center

Perception Research Services (PRS) announced the opening of the PRS Retail Lab, a state-of-the-art facility to help marketers develop, assess and...


Nov 29, 2012, 05:17 ET Perception Research Services Unveils Bricks and Clicks -- The New Realities of Retailing

Recent research from Perception Research Services (PRS), a shopper and packaging research company, showed that shoppers are combining the digital and ...