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Sep 24, 2020, 11:18 ET Ritual Zero Proof Dares Drinkers to Take on Month-Long Sober October Challenge - And Actually Crush It

Odds are you haven't heard of Sober October, and if you have, you likely haven't tried it, because giving up alcohol is hard. Sober October, the...


Jan 06, 2020, 10:14 ET Ritual Zero Proof Announces Minority Investment From Diageo Through Distill Ventures

Ritual Zero Proof, the first spirit alternative distilled in America that echoes the taste and smell of spirits, today announced investment from...


Sep 12, 2019, 10:27 ET Enjoy The Ritual, Not The Alcohol With Ritual Zero Proof, American-Made Spirit Alternatives That Echo The Taste, Nose, Burn Of Traditional Liquor

Sometimes a cocktail is more about the moment than the buzz. Just because you're dieting, driving, downshifting, making a baby or training for a...