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Word of mouth experts the Keller Fay Group today announced the creation of Word of Mouth Influencer Segments in collaboration with Nielsen. The Word...
UK consumer watchdog Consumer Futures yesterday indicated that of Britain's Big-6 energy providers, npower received far more customer complaints than ...
Are certain U.S. cities more "talkative" about brands than others? A new study, "America's Most Talkative Cities," released by leading word-of-mouth...
The Keller Fay Group, an award winning marketing research and consulting company specializing in word-of-mouth marketing, has hired Tommy Crawford as ...
In an era when many marketers are focused on tapping into social influence online, new tools for influencing offline conversations were unveiled...
Last week saw the much-heralded IPO of Facebook coming just days after General Motors decided to stop buying advertising on the popular social...
The Keller Fay Group (www.kellerfay.com) today released initial results from a survey of American consumers to assess the impact of Olympics...
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