News from the relational capital group A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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May 15, 2012, 08:00 ET Research in April 2012 issue of Journal of Consumer Psychology Shows Consumers Choose Brands the Same Way They Choose People

The Relational Capital Group (RCG) today announced that its ground-breaking brand research in collaboration with renowned social psychologists at...


Apr 19, 2011, 12:34 ET The Relational Capital Group and Princeton Social Psychologists Receive Highest Award at International Academic Conference

Leading academics at The 2nd International Colloquium on Consumer-Brand Relationships awarded "The Influence of Warmth & Competence on Brand...


Nov 18, 2010, 01:13 ET Product Recalls Can Increase Brand Loyalty When Handled Responsibly, Study Finds

Consumers are understanding and appreciative of product recalls that protect public safety, actually increasing their loyalty to brands that handle...


Sep 20, 2010, 08:00 ET Study of Brands Shows Tylenol Maintains Consumer Loyalty Despite Recent Quality Challenges

Despite Tylenol's product recalls and plant closure, the company still outpaces Advil in brand loyalty among consumers, according to a research study ...


Aug 30, 2010, 08:00 ET Consumers Judge Brands The Way They Do People, Study Finds

People evaluate brands in the same way that they instinctively perceive and judge one another – in terms of warmth and competence – and these...