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Sep 08, 2010, 10:30 ET U.S. Marketers Will Double Investment in 'Digital Data' by 2012, Offsetting Expected Declines in Offline Media Spending

U.S. marketers will more than double their annual spending on online-derived data sources over the next two years — investing as much as $840 million ...

Apr 14, 2010, 08:00 ET Transparency, 'Brand Safety' Concerns Inhibiting U.S. Online Display Advertising Spending by as Much as $2 Billion Annually

Concerned that their digital advertising efforts -- increasingly orchestrated through ad networks and other aggregated media-buying platforms -- may...