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Oct 22, 2018, 08:57 ET 'Yes Lifecycle Marketing' Rebrands as 'Yes Marketing' to Fulfill New Vision

Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, today announced the company will operate under the name ...


Oct 09, 2018, 08:33 ET See's Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

Yes Lifecycle Marketing today announced that See's Candies, one of the most trusted and timeless candy makers in the world, has extended its...


Oct 08, 2018, 10:03 ET Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages

Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent),...


Sep 26, 2018, 10:00 ET Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due ...


Sep 12, 2018, 10:00 ET West Marine Extends Partnership with Yes Lifecycle Marketing to Support New Marketing Focus and Drive Growth

Yes Lifecycle Marketing today announced that West Marine, the premier retailer for boating, fishing, sailing and paddling gear, is extending its...


Sep 04, 2018, 10:00 ET STUDY: Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower ...


Aug 13, 2018, 10:00 ET Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general...


Jul 16, 2018, 10:00 ET PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing...


Jun 11, 2018, 10:00 ET Report: Marketers Who Improved Their Gmail Reputation Increased Inboxing Rates at Gmail by as Much as 97 Percent

Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle...


May 29, 2018, 09:00 ET Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven...


Feb 07, 2018, 10:00 ET Data: Mobile Conversion Rate Equals Desktop for the First Time

Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3...


Jan 08, 2018, 10:00 ET Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don't Personalize Content Based on Consumers' Age

According to a new study from Yes Lifecycle Marketing, two in five marketers don't tailor their initiatives to audiences of different age groups,...


Dec 12, 2017, 09:00 ET Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

Today, Yes Lifecycle Marketing announces the launch of its Yesmail360i Enhanced Customer Profile, which is a people-based data exchange offering...


Nov 20, 2017, 09:00 ET Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Despite lower open rates than Black Friday emails, Cyber Monday emails resulted in higher conversions in 2016, indicating an evolution in consumer...


Nov 09, 2017, 10:00 ET Data: Number of Gmail Users Nearly Doubles in Three Years

The number of Gmail users subscribed to marketers' email programs has increased by 76 percent since 2014, jumping from 17 percent to 30 percent,...


Sep 25, 2017, 10:00 ET Data: Holiday Shopping Habits by Generation Revealed

Despite the emphasis retailers place on Black Friday and Cyber Monday, nearly 30 percent of millennials say they shop for gifts year-round, according ...


Sep 11, 2017, 10:00 ET Data: Personalized email subject lines boost open rates by 50 percent

Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2...


Aug 23, 2017, 10:00 ET Batteries Plus Bulbs Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i

Yes Lifecycle Marketing today announced that Batteries Plus Bulbs has selected Yes Lifecycle Marketing's cross-channel marketing and analytics...


Aug 14, 2017, 10:00 ET Data: Email subject lines under 21 characters generate the highest open rates

Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject ...


Jul 26, 2017, 09:30 ET Study: Q4 2016 holiday-themed emails may produce lower open rates, but generate higher conversions than business-as-usual emails

Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6 percent), holiday-themed emails sent in Q4 2016 often resulted in...


Jul 17, 2017, 09:30 ET MAG Retail Group Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i

Yes Lifecycle Marketing today announced that MAG Retail Group has selected its cross-channel marketing and analytics platform, Yesmail360i, to...


Jul 10, 2017, 09:30 ET Data: Four Out of Five Millennials Purchased From Amazon in the Past Month

Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79 percent reporting a purchase...


Jun 14, 2017, 09:30 ET Data: More Than Half of Millennials Have a Separate Account for Brand Emails and Check It Frequently

Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in...


Jun 12, 2017, 09:30 ET NAPA AUTO PARTS Selects Yes Lifecycle Marketing's Cross-Channel Communications and Analytics Platform Yesmail360i

Yes Lifecycle Marketing today announced that NAPA AUTO PARTS has chosen Yes Lifecycle Marketing's cross-channel marketing communication and analytics ...


Jun 05, 2017, 09:30 ET PureGym Upgrades to Yes Lifecycle Marketing's Cross-Channel Communications Platform Yesmail360i

Yes Lifecycle Marketing today announced that PureGym has upgraded to Yes Lifecycle Marketing's cross-channel marketing and analytics platform,...