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Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, today announced the company will operate under the name ...
Yes Lifecycle Marketing today announced that See's Candies, one of the most trusted and timeless candy makers in the world, has extended its...
Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent),...
Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due ...
Yes Lifecycle Marketing today announced that West Marine, the premier retailer for boating, fishing, sailing and paddling gear, is extending its...
Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower ...
Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general...
Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing...
Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle...
Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven...
Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3...
According to a new study from Yes Lifecycle Marketing, two in five marketers don't tailor their initiatives to audiences of different age groups,...
Today, Yes Lifecycle Marketing announces the launch of its Yesmail360i Enhanced Customer Profile, which is a people-based data exchange offering...
Despite lower open rates than Black Friday emails, Cyber Monday emails resulted in higher conversions in 2016, indicating an evolution in consumer...
The number of Gmail users subscribed to marketers' email programs has increased by 76 percent since 2014, jumping from 17 percent to 30 percent,...
Despite the emphasis retailers place on Black Friday and Cyber Monday, nearly 30 percent of millennials say they shop for gifts year-round, according ...
Consumers open emails with personalized subject lines at a 50 percent higher rate compared to emails without personalized subject lines, yet only 2...
Yes Lifecycle Marketing today announced that Batteries Plus Bulbs has selected Yes Lifecycle Marketing's cross-channel marketing and analytics...
Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject ...
Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6 percent), holiday-themed emails sent in Q4 2016 often resulted in...
Yes Lifecycle Marketing today announced that MAG Retail Group has selected its cross-channel marketing and analytics platform, Yesmail360i, to...
Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79 percent reporting a purchase...
Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in...
Yes Lifecycle Marketing today announced that NAPA AUTO PARTS has chosen Yes Lifecycle Marketing's cross-channel marketing communication and analytics ...
Yes Lifecycle Marketing today announced that PureGym has upgraded to Yes Lifecycle Marketing's cross-channel marketing and analytics platform,...
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