Strategic Media Placements That Amplify Your Story Across Every Channel

Extend the reach of your message through targeted television, radio, digital, streaming, podcasts and (digital) out-of-home advertising campaigns designed to reach audiences where they live, work and engage.

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From product launches to corporate announcements, healthcare initiatives to public awareness efforts, our media buying strategists develop customized programs that complement your PR strategy and maximize visibility.

Why Strategic Media Placements Matter


Traditional earned media is only one part of today's communications landscape. Strategic media placements allow brands to amplify important messages by putting content directly in front of highly targeted audiences across trusted media channels, because today's audiences don't consume news in one place.

They watch the news in the morning while getting prepared for school or work. They stream music during their morning commute. Some listen to podcasts while exercising. Most browse news websites throughout the day. They also walk past digital billboards, airport displays and retail screens. Every day presents dozens of opportunities for brands to reach the people who matter most.

For communications professionals, this makes publishing a press release just the beginning. The most successful campaigns reinforce key messages across multiple channels—combining earned media with strategic paid placements that extend reach, increase message frequency and connect with highly targeted audiences.

Media Placement Solutions

Audio News Releases: Put Your Story into Listeners' Ears


Audio continues to be one of the most trusted and consumed media formats. The PR Newswire Media and Content Strategy team (formerly MultiVu) combines professionally produced Audio News Releases (pre-packaged, 30- or 60-second audio segments) with nationally and locally targeted radio, streaming audio and podcast advertising to deliver your message across today's audio ecosystem.

Audio Solutions Include:

  • National demographic-targeted radio packages
  • Local market radio campaigns
  • Streaming radio
  • Podcasts


Why Choose Audio?

  • Reach audiences during daily routines.
  • Target by demographics and geography.
  • Extend the message of your earned campaign.
  • Deliver professionally produced messaging.
  • Enjoy cost effective and quick turnarounds.

Digital Media Placements: Engage Audiences Where They Spend Their Time Online

Digital Media Placements deliver your message across premium digital environments, including display advertising, native content, pre-roll video and connected TV (CTV). Reach highly targeted audiences where they consume content online, driving awareness, engagement and action across the digital ecosystem.

Our Digital Placement Solutions Include:

  • Native Article: Branded storytelling in an editorial format, designed to engage audiences in a trusted content environment.
  • Native Display Advertising: Content-driven advertising that blends naturally into trusted editorial environments while maintaining brand transparency.
  • Display Advertising: High-impact digital ads delivered across premium publisher networks with advanced audience targeting.
  • Connected TV/Full Episode Player (CTV/ FEP): Premium video advertising is delivered to audiences that are streaming content on connected TVs, streaming devices and broadcaster or publisher video platforms. Reach highly engaged viewers with targeted, non-skippable ad experiences in premium, brand-safe environments.
  • Pre-Roll: Short video ads that play before the main video someone wants to watch online.


Why Choose Digital Placements?

  • Reach targeted audiences using demographic, geographic, behavioral and interest-based targeting.
  • Expand your campaign’s reach across premium publisher networks, websites and streaming platforms.
  • Engage consumers throughout their digital journey with display, native, video and connected TV formats.
  • Enhance brand credibility by appearing alongside trusted publishers and premium content.
  • Increase visibility across devices including desktop, mobile, tablet and connected TV.

Broadcast Television Placements: Put Your Brand on Television


Local & National TV Broadcast Placements extend your reach through traditional television programming on local and national broadcast networks. Professionally produced commercials help increase brand awareness, strengthen credibility and drive consumer action across national campaigns or targeted local markets.

Our Broadcast Television Placement Solutions Include:

  • National TV Broadcast Placements: Deliver your message to audiences across national broadcast television networks, providing broad reach and high-impact visibility. National campaigns help brands build widespread awareness, strengthen credibility, and connect with viewers at scale through premium programming.
  • Local TV Broadcast Placements: Deliver your message to audiences in specific geographic markets through local broadcast television stations. Whether your campaign focuses on one city or multiple designated market areas (DMAs), local TV helps increase brand visibility, engage consumers and drive measurable results where it matters most.


Why Choose National TV Broadcast Placements?

  • Reach audiences across the country with a single campaign.
  • Build nationwide brand awareness through broad exposure.
  • Reinforce credibility by advertising alongside trusted network programming.
  • Capture attention through the combined power of sight, sound and motion.
  • Support product launches, brand campaigns and nationwide promotions.


Why Choose Local TV Broadcast Placements?

  • Target specific cities, regions or designated market areas (DMAs).
  • Connect with local audiences through market-specific messaging.
  • Build credibility by advertising on trusted local television stations.
  • Drive awareness for store openings, events, seasonal promotions and community initiatives.
  • Maximize impact by reaching consumers where they live, work and shop.

Out-of-Home (OOH) & Digital Out-of-Home (DOOH): Make an Impression Wherever Audiences Go

Reach consumers beyond their devices with strategically placed messaging across outdoor spaces, transit systems and digital screens in high-traffic public locations. Whether you want to reach commuters, travelers or shoppers, audiences will encounter your message in high-traffic locations as they go about their day.

Out-of-Home Solutions Include:

Digital Out-of-Home Advertising (DOOH):

  • Digital transit displays 
  • Interactive kiosks
  • Digital highway billboards
  • Building lobby and elevator screens
  • Medical office screens
  • Fitness center screens
  • Airport digital screens
  • And more

Traditional Out-of-Home Advertising:

  • Posters
  • Banners
  • Bus shelters
  • Bus and train wraps
  • Airport banners
  • And more


Why Choose Out-of-Home?

  • Increase visibility in high-traffic locations.
  • Target audiences by geography and location.
  • Reinforce your message through repeated exposure.
  • Extend the impact of your digital and earned media campaigns.

Frequently Asked Questions

What are Strategic Media Placements?

Strategic Media Placements use paid media channels—including television, digital, radio, streaming, podcasts and out-of-home advertising—to amplify important communications and reach targeted audiences beyond traditional earned media.

How are media placements different from PR Newswire distribution?

PR Newswire distributes your news to journalists, media outlets and online publishers. Strategic Media Placements supplement that distribution by placing your message directly in front of targeted audiences through paid media channels.

Can media placement campaigns be targeted geographically?

Yes. Campaigns can be executed nationally, regionally or locally depending on your objectives and audience.

Can I combine multiple media channels for placement?

Absolutely. Many clients combine digital advertising, audio, television and out-of-home placements into one integrated campaign for maximum reach and frequency.

Do you provide campaign reporting?

Yes. We provide campaign reporting that includes delivery metrics, audience reach, impressions and other performance indicators based on the selected media channels.

Can you help develop creative assets?

Yes. Our in-house creative team can produce video, audio, display ads, native content, scripts and other campaign assets needed for successful media placements.

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