Campus buzz, a corporate shake-up and gear built for the wild topped August’s list of most-clicked headlines on prnewswire.com.
Overall, these releases stand out because they respect their target audiences’ time and attention.
Here’s a more detailed look at the five most popular stories and how they hooked readers.
This announcement is a solid example of an annual press release built to perform. The headline is clear, timely and SEO friendly — readers know instantly what’s being shared, and it includes keywords that are likely to be searched.
The opening graph delivers the key news upfront: rankings are now live online and in print, supported by survey data. Adding a new list (“Most Politically Moderate Students”) also shows readers this isn’t just a rinse-and-repeat release.
The formatting is built with busy, multitasking readers in mind. Bold subheads and bullet points make it easy to skim, hyperlinks strategically push readers to the full rankings and an engaging video, and a single clean image keeps the page from looking like a wall of text.
The release also benefits from smart timing. Issuing it at 9:01 a.m.—rather than exactly on the hour—helps it avoid drowning in the morning press release pileup.
The headline is clear, bold and instantly tells readers what’s happening — there’s no fluff or guesswork.
Befitting Mountain Dew, the release adds a sense of energy to the useful details. The release speaks directly to its target audience, with phrases like “boundary-pushing” and “next-level tasty” matching fans’ appetites for adventurous flavor mash-ups. It makes the message feel on-brand and intentional.
The structure makes it easy to skim. Subheads and clean paragraph breaks highlight product details, packaging sizes and rollout timing, while an engaging product image adds visual appeal, helping the announcement stand out on both digital platforms and newsroom feeds.
This Sapiens release is a great example of how smart, simple formatting and structure adjustments can elevate a standard press release beyond the usual corporate template.
Right out of the gate, the release grabs attention with a “Key Highlights” section that’s useful for journalists, investors and any reader. Instead of burying the numbers in dense paragraphs, it lays out the essentials in clean, bulleted form. It’s a simple move, but one that dramatically improves readability and engagement.
The structure is tight and purposeful. It flows from headline to financials, then into strategic context, executive quotes and transaction details. Each section is clearly defined, making it easy for readers to find what they need without wading through jargon or filler.
In a landscape where many similar press releases still feel like legal memos, Sapiens’ approach shows how thoughtful formatting can make a big impact.
Osprey Packs’ announcement is clean, well-structured and speaks directly to its audience, starting with the headline. It’s straightforward but strong, setting expectations and signaling innovation.
The formatting is where this release really shines. It opens with a short, punchy paragraph that sets the tone, followed by a bulleted “top-down” product breakdown. This layout makes it easy for readers—especially gear reviewers and running enthusiasts—to scan for specs, prices and features. Each product gets its own mini spotlight, with clear descriptions and corresponding multimedia in an almost catalog-style layout, helping readers visualize the gear lineup.
The writing is tailored to the target audience. It’s technical enough to appeal to serious runners—mentioning things like “soft spacer mesh,” “bounce-free fit” and “pole carry options”—but avoids jargon overload.
Aliner’s headline feels like an invitation to campers and outdoor enthusiasts. It’s active, descriptive and tailored to the target market. “Bold,” “rugged” and “compact” are all keywords that resonate with people looking for outdoor gear and adventure opportunities, and “Meet” adds a conversational tone that invites readers to click and learn more.
Formatting is another win. The release uses short paragraphs and clean spacing to keep the content readable. It avoids the trap of dense blocks of text, instead opting for a layout that feels like a product page. This is especially effective for gear-focused audiences who want specs and highlights fast.
Multimedia is used strategically. The release includes high-quality product images and lifestyle shots that show the trailer in action—parked in scenic locations, loaded with gear and ready for adventure. These visuals do more than decorate; they help the reader imagine the product in use, which is key for driving interest, coverage and – ultimately – sales.
