A Guide to User Engagement with Visual Content on Social Media

Social media channels have evolved over the years. Once considered to be a tool to reach consumers, daily social media use has become common among consumer brands, public-facing organizations, and even B2B brands. 

As social continues to evolve and add to the complexity of a brand’s content strategy, the importance of including visual content cannot be ignored. People are visual learners and including it on social media gives them a reason to follow, like, comment, share, learn, and eventually buy. 

DOWNLOAD THE GUIDE TO LEARN:

• How your social media channels can influence buying decisions
• What types of visual content garner the most engagement
• Which platforms matter to your audiences