A Guide to User Engagement with Visual Content on Social Media

Social media channels have evolved over the years. Once considered to be a tool to reach consumers, daily social media use has become common among consumer brands, public-facing organizations, and even B2B brands. 

As social continues to evolve and add to the complexity of a brand’s content strategy, the importance of including visual content cannot be ignored. People are visual learners and including it on social media gives them a reason to follow, like, comment, share, learn, and eventually buy. 


  • How your social media channels can influence buying decisions
  • What types of visual content garner the most engagement
  • Which platforms matter to your audiences

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