The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same. And, while it may be evolving, the press release remains a communications staple.
It’s also what journalists want to receive. Cision’s 2019 State of the Media Report found that 73% of those surveyed wanted to receive press releases from brands and comms professionals, ranking well ahead of other content types.
To make sure you’re producing the best press releases possible, we’ve created a guide to hone your releases using four simple steps; maximising your chances of coverage.
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